The Research On Marketing Competition Strategy Of WISCO

With the development of global economy and improvement of our country market economy, state-owned large united enterprises of steel are faced with vehemence international and domestic market competition. Enhancing research on marketing competition strategy and marketing power, enlarging marketing share is the key of enterprise development.Basing on analysis of steel industry, using marketing basis theory, this thesis research marketing strategies in Wuhan Iron & Steel Co. (WISCO) as an instance, and brings up basis idea in enterprise marketing competition.After briefly explaining the study backdrop, purpose and meaning, the paper introduces correlating theory of the study, therein stressing the 4P marketing mix. Basing on these theories, the paper analyses development direction of international and domestic steel industry, steels market. Sequentially, the paper thoroughly discusses product configuration of Chinese large united enterprises of steel and product configuration of WISCO, accurately grasp market orientation. Basing on the primary conclusion of research, combining the practical circumstances about WISCO, gives advice of marketing compete strategy. At the end of the paper, indicates in order to advance nuclear competition power, WISCO should enhance research on strategic development of enterprise, enhance adjust configuration of enterprise, enhance innovate technology, enhance manage of marketing. The paper also indicates the idiographic 4P marketing mix from marketing strategy of enterprise.