Development Strategy Of The JIA Group Of Peugeot After Service

Since2006,the cost of driving a car has increased greatly and which leads to the decreasing of the number of the cars sell .many brand automobile stores have lost their profit because of the war in selling .price .It is the need for JIA brand automobile stores to take service-development strategy long-term and develop their own brand. Also it is an inevitable result of the development of the market competition. Based on the relevant theories of strategic management and marketing, and through enormous data collection, this paper does some research on the present operation and development of JIA brand automobile 4S stores, consequently proposes some service development strategic planning and detailed suggestion for JIA brand automobile 4S stores.Firstly, this paper analyzes the external environments and internal condition. After advantages, disadvantages, opportunities and threatens by SWOT method, the paper fords out the JIA brand automobile 4S stores'service development strategy. At last the paper point out that JIA brand automobile 4S stores should take the CS as service center. Establish the core competing advantage by the rule's improving. Developing Service marketing and their brand to enlarge the market occupation.