A Study On The Embedded Computer Marketing Strategic Of GUTE Science & Technology Company.

Embedded Computer is becoming the base of military equip information just go with swelling of economic power and mending pace of national defense aggiornamento, especially the preeminence of construction for military equip information in those years. It will be a great advantage to speed the process of weapon equipment modernization, also promote the development of national-control war industry corporations if allowed the joining of private plants or foreigner plants. This way will break former closed scheming stock system and offer the better service for the national defense modernization.Nowadays China meets its important opportunistic focus that is also the strongpoint for modernizing the national defense and army. Either from quantities or from qualities, Embedded Computer lies in an unprecedented seedtime stage. And, the equipment purchase system reform has already used the complete market pattern purchase , which is to be the most remarkable way in the Stock of Embedded Computer It allows private and foreign corporations take part in the stock of Embedded Computer. This also brings great wallop. How to face the competition and how can we stand inclinable position? That is an urgent problem for those Embedded Computer product Factories in planned economy for a long time like GUTE Science & Technology Company.This article analysis inside and exterior condition of Embedded Computer market, competition environment and core- competition and utilize SWOT matrix to carry through choice for GUTE Science & Technology Company. Then we fractionize based on those four administrative levels in the market. So we can fix three primary target market and institute 4Ps-marketing mix. The purpose is to strengthen the competition advantage based on the former market status and heighten the control rate in the market.