Application Study On The Balanced Scored In SUNCO's Strategic Management Of Enterprises

The balanced scorecard (BSC) is recommended as one of the most influential ideas and has been drawing more and more attention as strategic managing tool in its applying effect in western developed countries in recent years. However, its application in China still stays in a primary phase. Regarding to provide a reference model for growing China Real Estate in strategic management, this thesis is focused on BSC's theoretical senses in strategic management function. Upon the basis of the current implementation of SUNCO Bloc's (S) constructing focusing strategic management system, it further discusses the way of BCS approach in enterprise strategic management tool through a detail analysis.This thesis firstly begins with an introduction to the developing history of BSC, followed by the analysis on the function of description strategic, survey strategic and management strategic. It summarizes BSC's theoretical senses in strategic management. It educes S's strategic through its developing history, organ construction and analysis of inner and outsider circumstances. Set up research on the basis of BSC's application of constructing focusing strategic management system, and study the function of BSC's strategic management. It gives us the method to translating strategic into operation by description strategic and survey strategic; seizing the key point of main contradiction, focusing on strategic, and points out how to make sure strategic body in order to manage through this strategic; knows of strategic management's six pieces of key principle. The last part is aimed to lead readers to think about one real BSC application case. It reminds that the balance of BSC has the characteristics of systematic comprehension, critics, key, logics, dynamics and continuance development, which is the most effective manage tool of enterprises, immaterial capital could show the real ability of the enterprise; BSC as the theory of strategic management is being implemented with other theories, therefore BSC is the basis to rearrange and settle the strategy.