The Format Criterion Of Master's Degree Paper Of DMU

Under the circumstances that technological competitions are more fierce, and that technological creativities are never-ending changes and improvement, the transformation efficiency of the high and new technology of our country is still low. For example, the annual transformation efficiency of the achievement is less than 15%, and rising industries from the achievement is less than 10%. The high and new technological achievements still show " three many and three few", i.e. many immature achievements and few mature achievements, many single achievements and few integrate achievements, and many technological achievements and few production achievements.According to the analysis of the paper, the main reason is that the enterprises don't put enough emphasis on marketing, or don't make use of correct manners at this stage, which leads directly to the huge gas between the direction of the technological transformation and the factual needs of the market. However, although some enterprises have seen the importance of marketing, they take wrongful strategies and manners because they are immersed in the traditional marketing thoughts and don't understand the real meaning of marketing at this stage. All of the above lead to the failure of sales.Although there are some similarities between the traditional marketing and the marketing during the technological transformation,...