E-Business Application Mode And Implementation Strategy Of Wuxi Lingshan Co.Ltd

Upon the entry of 21st century, SMEs (small and medium-sized enterprises) have become the most active elements of economies. Meanwhile, emerging from the new economical era, e-business has become an essential tool for raising competitiveness of various enterprises. It provides an excellent platform for SMEs to compete with large conglomerates. Deployment of e-commerce for SMEs is an inevitable trend. However, to fully utilize the current available resource, which is still very limited today, and to choose an appropriate application mode and an effective implementation strategy, have become the key for the success of e-business deployment.This thesis, based on the author's working experience, addresses key issues such as choice of application mode and implementation strategy, during the deployment of e-business for Wuxi Lingshan Co.Ltd. First, this thesis looks at the development history of Lingshan Co.Ltd and analyzes the problem it is facing and the necessity of implementing e-commerce. After that this thesis analyzes the implementation strategies for SMEs, including the choice of time, location and methods, etc. Based on this the implementation of e-business for Lingshan Co.Ltd is discussed. Finally, this thesis analyzes the internet marketing strategies of Lingshan Co.Ltd from aspects such as product, price, distribution and promotion, etc.