Study On Integration Of Telecom Industry Chain And Innovation Of Business Operational Mode

With the coming of the 3G era, telecom industry has come into being such common point of view that the future competition of telecom industry is value chain vs. value chain or alliance vs. alliance. Telecom carriers construct new telecom industry chain and build new business operational mode based on telecom industry chain are the key point to develop value-added business.This paper, regards telecom industry chain and business operational mode of telecom carriers as research object, adopts four research methods: theory combining with practice, literature analysis, macrocosm combining with microcosm and contrastive analysis, makes a deep and systemic study on integration of telecom industry chain and the innovation of business operational mode.This paper, firstly, reviews some theories interrelated integration of industry chain, and makes a deep study on motivation of integration of industry chain;Secondly, through reviewing the trend of china telecom industry and analyzing the status quo of telecom industry chain of domestic telecom carriers, it brings forward the necessity of integration of telecom industry chain; Thirdly, it explains the concept of telecom industry chain and integration of telecom industry chain in detail, analyzes the primary characteristics and rules of business mode in integration of telecom industry chain, demonstrates the relationship between integration of telecom industry chain and innovation of business operational mode of telecom carriers; Fourthly, through the contrastive study on innovation of business mode of foreign telecom carriers, it puts forward the train of thoughts, the path and the emphasis, the content of innovation of business operational mode of domestic telecom carries; Lastly, it gives some advices for telecom industry chain and telecom supervisor.This paper draws such conclusions listed below: The meaning of integration of telecom industry chain is: fitting the development of telecom industry chain, according to the needs of market, integrates resources, and builds a"win-win"telecom industry chain. As to business mode in integration of telecom industry chain, its primary characteristics are cooperative and"win-win", and its primary rules are that the leader of integration of telecom industry chain must be telecom carriers. The relationship between integration of telecom industry chain and innovation of business operational mode of telecom carriers is that innovation of business operational mode of telecom carriers is the key of integration of telecom industry chain. The train of thoughts of innovation of business operational mode of telecom carriers is to construct a cooperative and"win-win"business operational mode based on integration of telecom industry chain which can take measures from four points: locating the position of its own and the others in the industry chain, choosing the mode of integration of industry chain, devising the source of income, devising the allocation mode of income: telecom carriers should locate themselves as leader position, and the others as partner position; telecom carriers can adopt virtual corporation mode (virtual corporation also include two modes: longitudinal virtual corporation and transverse virtual corporation) or virtual corporation plus incorporation mode(the former is the primary strategy of integration of industry chain, and the latter represents the trend of integration of industry chain in future) to integrate telecom industry chain; as to the source of income, telecom carriers should develop more value-added business; as to the allocation of income, telecom carriers should redesign the proportion and partner of the allocation of income.This research has strong theory value and application value and guidance function for domestic telecom carriers to conduct integration of telecom industry chain and the innovation of business operational mode, and will be useful to domestic telecom carriers to enhance their competitive advantages, and will be useful to domestic telecom industry to develop harmoniously and sustain ably.