| The development of mobile internet technology and the application of the third and fourth generation mobile communication technology have broken down the telecom industry value chain structure in which the telecom operators were in a leading and core position. The changes of the telecom industry value chain structure have brought a series of problems to the development of telecom industry. Based on the current status of the development of telecom industry in China as the research background, this paper discusses some problems about current telecom industry such as supply chaincoordination,telecom products pricing strategy, terminal customization, telecom products innovation incentives. On this basis, this paper studied the telecom supply chain coordination strategy under terminal customization model, telecom products pricing strategy and coordinating mechanism under different cooperation modes and innovation incentive problems of telecom supply chain. The research work of this paper is based on the supply chain management theory, game theory, optimization theory and incentive theory. The main content of this paper is as follows.1) Research on related concepts of telecom industry supply chain.On the basis of research findings by predecessors, this paper analysis of the similarities and differences between value chain and supply chain and then define the concept of telecom industry supply chain.2) Research on the current situation of the development of telecom industry and its main problems. This paper reviews the development of the telecom industry in China, analyzes the main characteristics of telecommunication products, studies the structure characteristics of telecom industry supply chain and cooperation models of the members in different periods. Through the analysis of the current status of the development of telecom industry in China, it points out that there are some problems in Chain’stelecom industry:Terminal custom patterns affected the profit growth of operators and operators face the prisoner’s dilemma; The pricing of telecommunications charges has opened and the traditional telecom operators have to face the challenge of new mobile-internet services;Decentralized decision making model leads to low efficiency of supply chain channel and it is difficult to realize the coordination of supply chain;The lack of reasonable incentive mechanisms lead to the lack of innovation in telecom information products.3) Research on coordination of telecom industry supply chain under terminal custom patterns. We analyzed the cooperation mode base on terminal customization between operators and terminal manufacturers in China and foreign, and constructed a model of telecom industry supply chain which composes of a operator, a service provider and a terminal manufacturer based on terminal custom patterns, we also studied the telecom supply chain’s coordination and profit distribution problem. Our research showed that:when there is a cooperation relationship between the terminal manufacturer, operator and service provider, the profit of the whole supply chain can achieve maximize if members of supply chain can price share decision making, when use Shapley value method to distribute the profits of the supply chain, the supply chain members’profits can have a pareto improvement and the supply chain can also be coordinated; When the terminal manufacturer improve her production technology, a cost-sharing contract from the operator can motivate the terminal manufacturer to improve he production technology level,an appropriate cost sharing coefficient can make the profits of the operator and the terminal manufacturer both have a pareto improvement and coordinate the supply chain partly.4) Research on pricing and coordination of telecom industry supply chainin the mobile-internet environment. Through the analysis of the characteristics of the telecom industry supply chain in mobile-internet environment, we point out that the "pipeline cooperation mode" and "dual-channel cooperation mode" are the main cooperation modes between the operators and service providers. Base on this, we studied the pricing strategies under "pipeline cooperation mode" and "dual-channel cooperation mode" and the coordination problem of the supply chain under the "pipeline cooperation mode".Our researches showed that.When there have a competition between the operatorand service provider under "dual-channel cooperation mode", the operator can have a competitive advantage if she is in the leading position. Under "pipeline cooperation mode", a side-payment contract could incentive service providers to make decision from global optimum perspective, the transfer payment function and fixed transfer payment could make the profits of the operator and the service provider both have a Pareto improvement and coordinate the supply chain.5) Research on innovation incentive problems in telecom industry supply chain. If the operator and the terminal manufacturer cooperative, the terminal manufacturer innovate from the aspects of both hardware and software and the operator publicity for innovative products of the terminal manufacturer. Asuitable side-payment contract could incentive the terminal manufacturer to make decision from global optimum perspective and improve her technique creative level, in this situation, both of the operator and terminal manufacturer’s profits are increased.If the operator and the service provider cooperative, if the market size is small, the operator and the service provider’s cooperative R & D could incentive the service provider toimprove her innovation level. When considering the degree of cooperation between the operator and service provider, the deepening of cooperation between the two sides no only do good use to the service product innovation but also improve the profits ofthe operator and the service provider.If the market size is small and the market competition is intense,the deepening of cooperation between theoperator and the service provider could improve the market competitiveness of both sides and increase the social welfare.
|
PDF Full Text Request