A Research Into The Cooperative Operational Mode Of Value Chain In Chinese Telecommunication Enterprises Based On The Analysis Of Jiangsu Telecom

Currently, fundamental telecommunication operators in China are faced with the transition of operational mode, and this transition requires the integration of the whole value chain, which demands the cooperation between the telecommunication operator and the hardware supplier and the service supplier to form an integrated industry value chain. Only by the combined efforts of the telecommunication operator, the hardware supplier, the system integrator and the content server to create a new and all-win value chain of the industry can the telecommunication operator supply new business and application and develop a real multi-service trend from the original single service mode, thus successfully effecting the transition to information service supplier.With the appearance of such modes as "dynamic unit" and "monternet", the market unit, aiming at creating new value chain by making use of comprehensive social resources, becomes the hot topic for the telecommunication suppliers. The great success of the market unit represented by the mode of monternet is a sure indication that the market unit is correct and beneficial, and it will be further developed to create and activate more market unit modes of similar kinds.On the basis of value chain and cooperative competition theory, this paper offers an analysis of the current condition of domestic and foreign telecommunication industry value chain modes and the market competition environment causing the evolution of the domestic telecommunication industry value chain, and then it elaborates on the developmental approach of telecommunication industry value chain, and looks at the cooperation modes of value chain. Based on the understanding of the situation of the recent-year development of telecommunication in Jiangsu Province, its market environment and its internal conditions, this paper researches into the main troubles that hinder the development of Jiangsu Telecom, and provides an in-depth analysis of the problems of market condition and living cycle of value chain which have caused these problems. Through the analysis of the operational modes of value chain of Jiangsu Telecom, it is suggested that in order to achieve an all-win development we should grasp the opportunity of the current information revolution, carry out strategic cooperation, innovate value chain operational modes, and work together with our associates to expand the business and reform services.