Development Mode Of Integrated Services And Application In The Telecom Carriers

In the background of industry reconstruction,3G and the triple play, the business model of the Chinese telecom operators have changed. Carriers are promoting practice of cross-industry integration, and integrated services, which combine the advantage of telecommunication and entertainment, radio and television, media and finance, continue to emerge and have strong market appeal. Through literature review, this paper found that integrated services will blur or break industry boundaries and ultimately format the new business ecosystem. This paper study integrated services from the perspective of industry boundaries and business ecosystem:(1) how for integrated services to blur or break the industry boundaries; (2) on the account that different industries have different types of enterprises, In the telecom carrier's business ecosystem, telecom carrier how to build new relationship with different enterprises; (3) consumers are an important component of the business ecosystem, it is necessary to study basic consumer preferences.To answer the first question, by the theoretical analysis of the technical boundary, business boundary, supervision boundary and market boundary and a case study of the Japanese mobile phone integrated services, the paper proposed three development models of integrated services:the internal integration, the strategic integration and the outsource integration.. The paper studied the 4 industry boundaries of Chinese industry environment and found that business boundary, supervision boundary and market boundary are difficult to break in current industry situation. With the three-dimensional analytical framework containing industry policy, carrier innovation and market capacity, and the paper applied three development models into Chinese integrated service.To answer the second question, this paper analyzes the entertainment community, financial community, internet of things community, media community, the Internet community, ICT community within the telecom carrier's business ecosystem. In the study, the paper found that companies in the business ecosystem need to have unique advantages such as platform advantage, licensing advantage, technological advantage and market advantage.To answer the third question, by cluster analysis and cross analysis, the paper found clustering effect of consumer preference on integrated services and positive relationship between consumer loyalty and consumer preference.