Study About Competitive Strategy Of House-Decoration Company In Beijing

In recent years, with the development of commercial house's market and the improvement of people's life, the house-decoration industry is expanding strongly. And the competition among house-decoration companies is becoming more and more vehement. As a young industry, although all the house-decoration companies are fumbling for their own competitive strategy, the systematic study about competitive strategy of house-decoration companies is still very scarce.In this thesis, by use of some mature theories, such as Competitive Advantage and Competitive Grade, the author firstly analyzes the current station and advance trend, macro-environment and industry structure about house-decoration industry. Then the author abstracts various competitive strategies for different grade company. Finally, the author illustrates a success competitive strategy for grade one companies. The author hopes that the study can give some advice to house-decoration companies, and help them build their competitive advantages.