A Research On The Incentive Mechanism System Of Tour Guide

The tour guide personnel is the main body in the traveling reception work of the travel agency, is the axle center in the entire traveling service, and has an very important role to our country tourism's development. However, tour personnel's real labor force and their income completely differ even beyond the comparison. Its deep reason has very close correlation with the present not perfect tour guide personnel incentive mechanism.This article has emphatically analyzed the present tour guide incentive mechanism situation, has carried on the system conformity to the existing drive theories, and take it as the foundation, has established and designed in view of the tour guide personnel's incentive mechanism system. This target system establishment has played an important role to motivate the professional tour guide in the travel agency.This article is divided five major chapters. The first part is an introduction, introduces the paper's background research theory and practical significance literature summary as well as research technique and idea. The second chapter systematically discusses the basic theory, establishes research base, and tried to conform the traditional theory, finally forms the theory model which is easy to be applied to design the tour guide incentive mechanism. The third part first carries on the limits to the tour guide personnel concept, than analyzes the work nature of tour guide personnel at present, uses the existing investigation and study data to analyze the tour guide personnel's present salary system and the mechanism situation, and clear about the tour guide personnel's demand structure and the means of incentive. The fourth part unifies second, three parts of content, systematically proposes the mentality and the frame of the tour guide personnel incentive mechanism design. The fifth part designs the tour guide personnel incentive mechanism from exterior and interior, makes every detail in the analysis research, thus provides the tour guide personnel incentive mechanism with the practice model. This is the article key point, also is the innovation place.