Probe Into The Local Characteristics Of Tourism Souvenir

Since reforming and opening to the outside world, Chinese tourism industry is developing rapidly at an unexpected speed, especially in recent years splendid achievements are achieved. Tourism plays a more and more important role in the national economy growing. The revenue of tourism souvenir is an important part of the tourism economy. The continual development of tourism souvenir plays an important part in propelling the tourism economy forward.This thesis mainly deals with the local characteristics and the research significance of tourism souvenir from its definition and categorization. From such aspects as the advertisement package design, traditional arts and crafts and folk customs, take Taishan tourism souvenir as an example, I put forward some theories as to the local characteristics and the development of tourism souvenir. The basic concepts and achievements as to the local characteristics of tourism souvenir are mainly summarized as follows.The definitions and categorization of the tourism souvenir are reanalyzed to sum up that local characteristics are the basic nature of tourism souvenir.The designing functions and aesthetic features of tourism souvenir are talked about. Designing functions is to inform and represent localism but not to reproduce and harmonious design.From the natural setting and cultures, from the modern advertisement package design, traditional arts and crafts and folk customs, take Taishan tourism souvenir as an example, the local characteristics and the brand planning are dealt with.Three suggestions are put forward as to the designing planning and the future development trends of Taishan tourism souvenir.