The Study On Competitive Strategy Of Shandong Befar

Strategy is an age-old topic,meanwhile, it is also a very important topic. Like the famous management scientist said, the key issue is not where we are , it is where we want to go. Therefore , carrying out the research on enterprise strategy means a lot.Since the globalization of the economy and the new changes of the situation in graphical politics of international energy, the quick development of newhitechnology , new development of petroleum and petrochemical circles , especially after China access to WTO , its ' econoTny and society had entered a new development phase , these make china's petroleum and petrochemical circles face new position. The most countries that take petroleum and petrochemical circles as its ' support industry have emerged in the economical tide of the world with further globalization of the world economy. The concentration extent of the petroleum and petrochemical circles will be promoted , will take on the trend of larger scale. The infect of the multinational company that based in Europe and America will be enlarged. Their Investment strategy in Asia . which take china as main place , is implementing , and the big petroleum company will further scramble China market with the realization of custom reduction and market-in permission policy. The petrochemical products of the neighbor countries will swarm into China market , so the China market will be internationalization. These factors will make more intensive competition of petroleum and petrochemical product in both domestic and overseas market.The purpose of the study in this thesis is to combine the strategy management theory and the characteristics of the enterprises, to discuss how to establish the colllPetitive strength in intensive market competition to realize further development.The thesis combined with lots of reality studies , based on Bear s situation , through the analysis of the political and economical situation and the environment of the petrochemicoll circles in both China and the world , also the enviroment of petrochemical circles in China. then , study and analyze carefully the main opponents , latent Opponents , substitute products , providers and customers through "five strength"model. Thereafter , through exerting SWOT analysis method , weigh the strengths and weakness , opportuni ties and threats , lead to the overall cost leadership strategy. And provide the measures that ensure the realization of tho strategy. so it supply a good reference for Befar development also other petrochemical enterprises.