The Study Of The Custom Valve Management Based On The Theory Of The Value Chain

Since 90s 20th century, most of the Chinese market have transform into seller's markets from buyer's markets. The market competition becomes more and more fiercely, and customer's demands for products and services pay more and more attention to non-price factors. Practice of the market competition makes people realize that only manage customer's value to put in the height of strategy and advance up the visual angle of the competition to for the customer the aspect creating value, they could obtain and fight for the competition advantage.Customer value management is continuing to target customers create excellent customer value to continue and attract, Development and maintenance of profitable customers make it created for the enterprises to maximize the value of the management process. In a simply say, customer value management is targeting customers creating outstanding customer value and the target customers for the enterprises to create the greatest value. Customer value management objective is to maximize customer value, It also excellent customer value is a distinguished enterprise value chain to the customer premise and the value of enterprise knowledge base.The purpose of this study is through the value chain theory to build a comprehensive framework for customer value management. This paper discusses how to create excellent customer value and maximize the development potential customer value, improve customer based on the return on investment. The full text of customer value chain,for the foundation, the entire customer value management to maximize value for our customers Center. Analysis customer value and customer value model to optimize customer value management of the entire process, which also makes the certain mathematical formula as paper. In this paper, customer value management and the content management process together elaborate. Moreover, customer value for the development and management of enterprise value chain as an important part of the paper. Due to this focus on customer value, manage frameworkThe full text was divided into five chaptersPreface is the first chapter, intended to provide an overview of customer value and customer value management and value chain research of the background and significance. This paper proposed the theory based on the value chain of customer value framework. This chapter analyzes the customer value generated by the actual background and the context for the significance of the study. Customer values from the actual background from two fronts, on the one hand, start from the domestic background, the other from the international background exposition. Background choose from this set of topics of significance.Chapter II of the value chain, the concept of customer value, customer value management formed a theoretical method is more systematic analysis and summed up the customer satisfaction and customer value chain theory.In the third chapter, the first analysis of customer perceived value and we sets out the value matrix. Analysis of customer perceived value of the constituent elements, the customer is given the perceived value formula; Analysis of customer enterprise value, presented and explained to customers the value of the business matrix analysis of customer enterprise value elements, given our customers the value of the business formula. Discussion on the customer value chain stage enterprise management strategy and the value of building customer-oriented enterprise value chain and recommendations. Secondly, customer value on the results of research and application of customer value models, customer value analysis of the evolution of the law raised right customer value management research and analysis. Under the seven stages of customer perceived value, the value of customer expectations, Enterprise customers on the value of their evolution and the relationship between the three. Finally, the customer value chain and enterprise value chain dynamic network of relationships. expounded the customer value chain and enterprise value chain, and customers realize the value of the combination of customer value chain and the value chain enterprises to establish a network of content: create excellent customer perceived value, and grasp the development of the largest potential customer value, the establishment and management of Value Network.The fourth chapter electrical appliances company to the actual situation the customer value realization of the investigation. Analysis of the customer value of the company of the problem and the corresponding. Strategies from the study. we can see that the observed variables for each customer value of coefficient is a difference, Second, in business as overall satisfaction, satisfaction with the relative expectations, the relative competitiveness of satisfaction, The ideal relative satisfaction, and overall product quality and suitability of products, the competitiveness of enterprises have some influence. From a senior management to enhance customer loyalty and increase customer retention, enhance customer value infiltrationChapterⅤgives the conclusions of this paper, and prospects, the first overview of the theory of customer value and enterprise value chain theory, several customers more value theory, in particular the customer value analysis of qualitative and quantitative measurement method, impact of customer value, customer value chain theory, System of customer value management theory methods. Meanwhile, the dialectical analysis of customer value and competitive advantages, customer value chain and enterprise value chain of mutual relations and the establishment of the customer value chain and enterprise value chain model of the interaction network. Address customer value chain at different stages qualitative analysis of the enterprise value chain various nodes of the customer value, and the Reconstruction of the enterprise value chain thinking : building a customer-oriented value-driven enterprise value chain, Under the enterprise and value chain and customer value chain interaction network model Construction of the enterprise -- Customer Value Network strategy recommendations. The paper mainly lies in the establishment of the enterprise value chain and customer value chain interaction based on the network model and the model proposed Construction enterprises -- Customer Value Network strategic analysis, For the full realization of the modern enterprise customer value is of significance.Of course, I was limited time and individual capacities. For example, in the enterprise, value chain and customer value chain interaction model quantitative analysis of how the interaction with the size, from the traditional value chain enterprises to the enterprise -- customer value network integration process will be many specific issues; these are all issues requiring further study.