Research On The Influence Of Culture On Entrepreneurial Orientation

Culture is the outcome of history, people among it is impossibly get away from it. In a particular history, the culture is established; the people always live and think in the decided cultural environment. Marx say :"that the benefits controls a person,not the thoughts. But, the idea decided the behavior's development direction that is decided by benefits". Therefore, for overall understanding a certain economic behavior or economic phenomenon, the cultural problem can't get around.Culture as an important part of entrepreneurial environment has profound influence towards entrepreneur. There is different Entrepreneur under different cultural environment. This thesis focuses on the relation of culture and entrepreneur, by certain analysis method.I believe this research provide an emollient support to the study of entrepreneurial environment, making us more clear to the comprehension of entrepreneurial environment and providing some theories and reality basis.This thesis is divided into six chapters. Chapter one to three is the theories cushion part, chapter four and five is key part, chapter six is the summarize part.Chapter 1 is the introduction part. It contain research purpose, research purport,main contents and frame.Chapter 2 studies the factors relate to culture. First, I analyze the concept and the characteristic of the culture. Second, I summarize the present researches. I think the cultural dimension should include Power Distance, Uncertainty Avoidance, Individualism– Collectivism, Masculinity Dimension– Feminine Dimension. Third, I give horizontal and lengthways analysis,by contrasting the American, Japanese and Chinese culture. Chapter 3 main studies entrepreneurial-orientation (EO) theories. First, the author analyzes the concept and the EO dimensions. Second, the author thinks the EO dimension should include Innovativeness, Proactiveness and Risk-taking.In chapter 4, I analyze the relation of culture and entrepreneurial orientation. I give some hypothesis concerning the relation of culture and entrepreneurial orientation, based on entrepreneurial orientation of America,Japan and China.Chapter 5 is substantial evidence analysis part. From investigation data, I verify the hypothesis that was mentioned in chapter 4 and get some relating conclusion.Chapter 6 is the conclusion part .At this part, the author summarize the important points of the paper, pointing out the innovation point and the shortage.