Researching On Bancassurance Model Of China Innovation And Reforming

Bancassurance of China loose "marketing alliance" between the banking and insurance companies are unable to establish good interaction mechanism direct impact on the international competitiveness of China's financial industry to upgrade. Therefore, from the successful experiences of the developed countries, to maintain close ties with China's national conditions, the pattern of innovation and transformation to achieve the Banking, Insurance, the development of China's insurance industry and the banking sector is of great significance.The paper first discusses the content of the Banking, Insurance and development, analyzed the causes of development of the banking and insurance advantages. Called the Banking, Insurance, a narrow sense, refers to insurance companies through banks, postal outlets and other financial institutions rely on traditional marketing channels and sales resources policies to existing customers. collected to pay insurance. Broadly speaking, banks insurance companies or banks is a mutual penetration and integration strategy banking and insurance will be linked to a variety of financial services, and customers through sales channels and the integration of sharing resources, provide insurance-related financial products and services to an integrated operation in the form of a wide range of financial services to meet customer demand.Bancassurance development can be divided into three phases : the first phase in 1980, Bank in the bank as insurance companies, insurance agents confines this level, the strict sense of the Bancassurance is not yet there. Bank sales of insurance policies, is actually an extension of direct business banking; The second stage will start in 1980. The banks started to become fully involved in the insurance field, which has developed a number of capital goods, it is considered to be the true origin of the Banking, Insurance; The third stage is the key to the development of the Banking, Insurance, about the late 1980s began in the last century. This is a crucial period of development Bancassurance wide. Take various measures, such as new banks, mergers and acquisitions, joint ventures, banking and insurance business together. The stage of rapid development in the banking business.The Bancassurance industry is motivated by the foreign competition is the direct driving force of the Banking, Insurance, Consumer demand changes have provided an opportunity for the Banking, Insurance, The progress of modern science and technology development for the Bancassurance provided technical support. The Bancassurance financial regulators have created a more relaxed external conditions. Bancassurance is conducive to the operation of the banking sector to improve the operating efficiency and profitability. help improve the depth of insurance and insurance density, On the macro level to enhance the innovative capability of a country's financial sector as a whole, several obvious advantages and operational efficiency.Papers II inspected the developed Western Bancassurance approach, and the Bank of China, there are insurance issues. Western countries including : France, the main mode of Banking, Insurance, Spain's banks to set up wholly-owned subsidiaries or joint-venture insurance company model, the United Kingdom, Germany's banks have set up an insurance company or an insurance company acquisition mode, the United States model of a strategic alliance or a sale agreement. China's current loose type of "marketing alliance" with the developed countries of the Banking, Insurance model of the main problems include : First, a single Bancassurance products, dividends pressure and lead to vicious competition among insurers Secondly, standardization of vicious competition and paid the fee, non-profit or low-profit companies Thirdly, misleading customers have occurred from time to time, banks and insurance companies have seriously affected the image of the fourth, agent technology behind difficult for customers to enjoy comprehensive and convenient services Fifth, the sales model for a single, failed to meet the diverse needs of customersChapter III of the insurance papers of the Bank of China, the necessity and feasibility of innovation in transition. The proposed restructuring of the Bancassurance of China Innovation Strategies. In the necessity of restructuring the Bancassurance of China : First, the exclusive cooperation between the Bancassurance is a prerequisite for success; Second, the loose, "marketing alliance," the negative effects become more apparent. Finally, Closer cooperation between the business development of Banking and Insurance is the key factor.Innovation and transformation of the Bancassurance of China feasibility include : major domestic commercial banks to the Bank intends to intensify efforts to promote the reinsurance business; of the bank-insurance companies began rational business; Bank of China has yet to develop depth development of the insurance market has huge potential; In recent years of exploration and practice for the Bank of China has accumulated experience in the development of the insurance industry.Bank of China can choose the following new insurance model : strategic alliance, joint venture financial institutions. acquisition or holding of the mutual establishment of a financial group, the new model.Bancassurance of China pattern transition and the establishment of the necessary internal conditions include : optimization of cooperation between bank and insurance information platform Cross marketing staff at banks and insurance companies face the challenge of enterprise culture conflict. changes in the banking insurance operations, and enhance the cooperation initiative.Bancassurance of China Innovation is the transformation of the economic and legal environment for the financial system : actively seek breakthroughs further improve the bank-insurance business continued to promote the healthy and rapid development of the legal system.