| switches, control, protection, detection, instruction and the role of the police and other components or devices. The species range specifications using very broad, involving almost all the industrial sectors. The family even more and more people to use low-voltage electrical. It is a volume on the basis of different components. China's low-voltage electrical industry is a leading industrial economy, the scale of the industry over 100 billion yuan. and 15-20% annual growth rate. China's low-voltage electrical industries ranging from the size of the companies to have 278,000, a state-run camps. Record 23,000 pattern.Chint Group, Inc. is the holding company for the formation of large-scale private joint-stock enterprise. Chint Group. from the low-voltage electrical and instrumentation, power transmission and distribution equipment, electrical construction, auto electrical, eventually become a national high-tech industries to produce and sell electrical largest industrial group. Currently, Chint Group has six major professional companies at home and abroad, holding more than 50 enterprises, more than 800 professional collaboration plant the total assets of 4.2 billion yuan. Has formed a high-voltage and low-voltage electrical transmission equipment, instrumentation, electrical construction, electrical and other vehicles more than 100 series more than 5,000 species, a variety of 20000 compliant product. 2004 sales revenues of 11.9 billion yuan, in the forefront of the country's top 500 private enterprises. Chint now has a national technology center, and constructed a world-class physical and chemical testing centers measurement center Low-voltage and high-voltage and low-voltage electrical appliances and Test Center research and development base and high-tech enterprises in Zhejiang Province. Shanghai high-technology enterprises, and the national science and technology innovation base.The Changchun Selling Firms of Chint Group is one of affiliated sales outlets. It was founded in 1996, located in Changchun City, capital of Jilin Province. Wanxiang, the main operating company Wanxiang low-voltage electrical appliances, construction Wanxiang instrument, which the main court of electrical products. Since its inception the company has achieved outstanding performance and good reputation. Changchun now developed into a low-voltage industry leading companies, with an annual turnover of 40 million. total sales value came to 1.5 billion, but funds have achieved an annual return rate of 100%. And the transformation of key customers in the development of the two gaps in the market, supporting the market, the professional market, the main channel for the construction and management have made great achievements. Main matching the rate of growth which reached 100% of the market supply. The company is mainly formed by the seven offices, the company's sales network throughout the province.Currently, companies seek low-voltage integrated market steady progress in Changchun, the upgrading of various branches or business in the retail and direct marketing capabilities; expanding professional electricity market; Quality Marketing Service. Companies market position through a scientific breakdown of the target market, strengthening channels, and improve the quality of services, enhance customer satisfaction and other measures to achieve the ultimate brand management strategy.First, Wanxiang product analysis1. Breaker: breaker is a very basic : the low-voltage electrical circuit breaker is set off. circuit and under voltage protection function and the ability to protect and power lines. Main technical indicators are rated voltage and current. Breaker different applications have different functions, variety, a lot of specifications, there are many specific technical indicators.2. Industry : contact contactor device is used to control the button automatically switches off. Contactor coil from the electromagnetic static keeper, using armature actually contact, using contact and fixation components. In the electrical industry, I have come across many types of devices, ranging from the current 5A-1000A in its use very broad.3. Relay : relay is an electronic control device. It has control system (also known as the importation of loop) and control system (also known as output circuit). Control circuit normally used.4. Chint electrical switches : the main electrical switch products button switch signal knife, down with the switch, welding machine switches.5. Chint Electrical Appliance : the main electrical power converter products, pressurizer, transformers, electromagnet, the brakes capacitor.Second, analysis of the current market competitionAn oversupply of low-voltage electrical equipment manufacturing industry is facing the grim situation. Due to the power, petrochemical, construction and other industries development, to the development of low-voltage electrical industry will provide a good opportunity, However, the increase in the number of businesses too much, coupled with some foreign electrical companies have a huge market in the face of China, and Chung, exacerbated by the intense competition.First, a huge market, the number of domestic low-voltage electrical manufacturers and many foreign companies have entered the domestic market. competition is extremely intense.Second, competition and inequality, not of high quality, market advantages. China's economy is undergoing a process of structural transformation, all sorts of unfair competition exists in the marketing aspect. In accordance with the law of the market, prices should be excellent quality, or good quality products sell under the same price conditions should be better. But the reality is not necessarily so.Third, in high-tech products, The backbone enterprises of the original (or enterprises) still enjoys a great advantage when compared with private enterprises.Major competitors are : First, state-owned enterprises in low-voltage electrical market, the products of state-owned enterprises continues to occupy 60% to 70%. In other words state-owned enterprises are still the main force. Second, the long history of foreign companies transnational companies, the management, a strong technical force, the new product development cycle short. respond quickly to market. After joining the WTO, many of the world's most advanced large-scale enterprises should voltage electrical forcing our market. They may be in the form of joint ventures, wholly-owned and other methods and take advantage of the country's low-cost labor and raw materials for production. thereby reducing product cost, this is a tough challenge.Third, the target market analysisThe target market analysis is the major users of low-voltage electrical power industry, in addition to the petroleum, coal, metallurgy, and civil construction, low-voltage electrical manufacturers, the overwhelming majority of the products purchased by the Low Voltage equipment manufacturers. Ping then assembled into distribution, power distribution boards, protective screen, and then sells the device control screens Low Voltage users.①control of different characteristics②more varieties of different specifications, the complex environmental conditions③users of low-voltage electrical quality pay more attention to high-quality Energy products do not pollute the environment greatly appreciated.Fourth, a direct impact on marketing strategyProduct portfolio strategy is determined by factors other marketing portfolio management vital for the success of the enterprise marketing. In a modern market economy conditions, the court of the company should be committed to the improvement of product quality and composition of structural optimization, to better meet the needs of the market and achieve better economic returns.Marketing is a combination of price sensitive factor which is difficult to control, it is directly related to market acceptance of products, the impact of market demand and corporate profit numbers, to the various interests involved. In the fierce market competition, and the court of the company to consider the use of dynamic pricing strategies to meet the competition changes. Chint prices pricing strategy are : kind and tender prices.Marketing channels also refers to the length of the number of tiers of intermediaries. Each member of a court of marketing channels. If in promoting its products in the process of the transfer of ownership to take on the ultimate customer is a working-level channels. Chint companies must decide how many brokers use every channel levels from the three strategic options franchise sex distribution, intensive selective distribution and distribution.A promotional activities can transfer goods or services to the benefit of users and to attract the attention and interest of consumers. stimulate their desire to purchase and the eventual realization of their purchasing process. Court of the company should be based on the economic outlook and the changes in the market, promptly changed marketing mix product life cycle in different combinations of different marketing strategies. Strategy is a systematic project, which needs court of the company's managers and employees to make changes not only ideas, The top order also requires the company to draw up a complete service system.Fifth, Marketing Strategy1. Improve internal network functions of a complete network in the business, and internal management and help improve communication. Internal management of computer and information technology will greatly enhance management efficiency, saving manpower and expenditure. Networking companies will be able to quickly improve the exchange of information internally and externally.2. Sound marketing system.3. Enhance marketing culture... |
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