The Exploitation And Design Of The Health Tourism Products In The Eastern Coastal Tourist Zone Of Shandong Province

It is the eternal for people to pursue health. To be healthy is the premier motivation for people to develop tourism, and the core value of modern tourism .The health tourism not only emphasizes the tourists' pursuit for health, but also emphasizes the maintenance and amelioration of the environment. It is a kind of ideal state after the ecosystem ethics thoughts have been widely accepted, it is also a combination of the ecosystem tourism and the recreation tourism. The health tourism also contains the viewpoint of the sustainable development and is the main direction in the future. The health tourism is advantageous to carrying out a tourism economy, ecosystem environment, diapason of society culture, health development which is the carries of the construction and harmonious society.The hypothesis base of the health tourism is requirement structure theories and tourism sustainable development theories. The health tourism resources are the base of tourism exploitation. The Eastern tourist coastal zone of Shandong Province is abundant the colorful health tourism resources carried a figure type to hurtle a health tour a development to create an important foundation condition for the region .The carriers which the health tourism builds upon are the Recuperate Tourism, the Forest Tourism, the Physical Tourism and the Religion Tourism .The Eastern tourist coastal zone of Shandong Province's resources includes: The sandy beach, island, mountainous, hot springs, holiday seashore area, forest park, the festival tour resources etc. But each of the health tourism resources develops in a different degree. The health tourism products should be optimized.By analyzing the resources of the region, the thesis gives detailed analysis of strengths, weaknesses, opportunities and threats of exhibition to the health tourism. There are resources advantages, location advantages, market advantages and policy advantages. At the same time the health tourism facilities can not come up with the consumer demand, and the health tourism is not develop in a good level, meanwhile people lack in the whole consciousness of health tourism. But the times of leisure and experience and the 8th Olympic Games will take the opportunity to the health tourism's development of the Eastern tourist coastal zone of Shandong Province. There are both have the development and threat, we should pay attention to the threats of the market competition and the environmental pollution.To do the health tourism products research, we must make clear the objects, the principles, the guidelines and the modes of the health tourism. By analyzing most of the theoretical hypothesis of the exploitation of the regional tourism products and the design of regional tourism destination image , puts forward a type of design mode and probes into the health tourism products exploitation of the Eastern tourist coastal zone of Shandong Province. Including three layers: the exploitation of health tourism products by RMP method; position the health tourism destination image by making the man-environment principle, man-man principle into CIS strategy as basal tourism image system; last using appropriate transmit ways to transmit the image information to potential tourists.