The Marketing Plan For LD Management Consultant Firm

The LD management consultant firm is formed by the university renowned scholar, the expert and professor , take "promoting the local economy, servicing the local enterprise, completing the management article" as the mission, bases practically to the university, diligent of the scholarly research spirit, is devoted the economical development characteristic and the management regular of Lanzhou enterprises .It is the high level research and the practical specialized company.The management consultation industry in China is one new and the high speed development profession, domestic only then starts to practice in the 80's, in the management consultation aspect research less. The consultant firms possibly consider how more to solve other enterprise's problem, but are less to own and the product marketing consideration, specially the management consultation industry in Lanzhou marketing aspect to lack the correlation the research. More and more intense along with the market competition, China joins WTO, the Chinese consultant firm to be supposed to take the company marketing to the strategic consideration. It is forecasted in the future domestic and foreign will be able increasingly to take in this aspect research.This article author personally participated in the LD management consultant firm's preparation with to set up, was employed by management consultation industry , He is felt by hisself the potential, development question and the difficult position of the Chinese management consultation industry. He analysised through the domestic and foreign consultation industry history evolution and the development present situation, expressed our country and the western consultation industry comparative disparity. Through investigation to the Lanzhou city more well-known consultant firm and the market demand investigation formulates the LD consultant firm's marketing plan according to the LD management consultant firm's superiority and weakness .The plan mainly is the goal market subdivides with the localization, in view of the goal market development serviced product, the fixed price strategy, the conformity marketing promotion.