The Study On Guangdong Post Modern Logistics Development Strategy

The modern logistics industry, which has turned into the important backbone of economic development and new growth point of economy, shows the features of great potential, gradual progress and high growth rate worldwide and has attracted the unprecedented attention and recognition of governments and enterprises. As the embodiment of logistics specialization trend, the third party logistics has enjoyed a daily increasing demand, the development perspective of which has been promising in the eyes of insiders home and abroad.Yet the development of logistics, modern logistics in particular, in our country has the characteristics of later beginning, weaker regulation, small scale, poorer functions and lower modern logistics service level; moreover, since value-added service items such as packaging, processing, information handling and logistics consultation etc are insufficient, thus the through logistics service in the whole supply chain can not be realized and the interlinked logistics service in the genuine sense has not formed. Postal department, as the traditional"Quasi logistics" enterprises, faces the key tasks such as the way to draft the scientific and reasonable enterprise operation & development strategy by taking advantage of self predominance, integrating resources, going toward advantages and avoiding disadvantages, the way to acquire survival and development in the third party logistics market featured by fierce competition.It's intended in this passage, by way of knowledge obtainable, to give a concise narration regarding the pertinent basic theory of logistics management and the development situations of logistics industry home and abroad, by combining the status quo of Guangdong Postal, analyze the macro environment affecting the development of logistics industry, the conditions of market demand and competition of third party logistics and main problems currently exist in the development of Guangdong logistics industry through the"PEST" model(namely, Politics factor; Economics factor; Society factor and Technology factor); analyze the competition status of third party logistics by Michael Porter's Five Forces Model; lastly, the SWOT analysis method would be taken to analyze the advantages and disadvantages against the rivals for Guangdong Postal to develop logistics industry and the opportunity and threats in the third party logistics market, put forward the implementation strategy for Guangdong Postal to develop modern logistics industry, namely, emphasis shall be put in market positioning, marketing system, business operation system, two Networks(Physical network and information network), talent group building and management system building, etc.