Research Of Development And Countermeasure On Modern Logistics Enterprise Of ShanDong Province

With rapid development of economy's globalization process and formation of new-developed market, the logistics market of ShanDong Province has showed obviously great potential, and developing modern logistics has become the important measure to promote industrilization,civilization,information,marketing and internationalization of Shandong Province, hence to promote its comprehensive strength and international competitive force. Under this background, promoting energetically the development of ShanDong Province's modern logistics enterprise has crucial meaning.This disquisition firstly systematically analyzes the concept,construction and managing idea of modern logistics, based on this, it makes the theoretical explanation of logistics enterprize's development. Secondly, through the experience reference of global ten logistics enterprise's development and analysis of our province's modern logistics enterprise's developing situation,and the strategic analysis of its inside and outside developing surroundings by using SWOT method, the disquisition concludes its developing strategy location—using the "Pyramid" four-grade location model; the developing model of engraft style,rebirth style,evolution style and transfer—gene style; and the developing strategy of organizing logistics alliance,forming professional logistics dealer and developing energetically Third-Party-Logistics ( TPL ), and make TPL as the strategic importance of its development. Lastly, this disquisition imposes the strategic conducting countermeasures of our province's modern logistics enterprise: the enterprise should form the network advantage, realize information reform, and actively carry out TPL service, which includes intervening into supply chain management,constructing Green Logistics idea and scheme discussion of changing from traditional logistics enterprise to TPL enterprise.In all, this disquisition adopts study methods of document study,experience analysis,demonstration analysis and standard analysis, through the systematical and complete study on logistics basical theory,modern logistics theory and enterprise's development strategy theory, and on the base of intense combination of theory and practice, this disquisition has a beneficial exploration and study on the developing model,developing strategy and conducting countermeasures of ShanDong Province's modern logistics enterprise. This disquisition imposes the meaning of logistics surrounding cost,the strategy of completely intervening into supply chain management of TPL enterprise and the developing strategy of Shandong Province's logistics enterprise, which posses new theoretical value and have certain guidance meaning to the development of our province's modern logistics enterprise.