Research Of Marketing Starategy Of TCL Celluar Phone

TCL mobile communication CO., LTD is a joint company controlled by TCL CO., LTD and one of the fastest developing companies in these years. As one main company of TCL CO., LTD. TCL mobile communication CO. LTD does work at the research, the produce and the sale of mobile telephone. Being established in seven years, TCL mobile communication CO. LTD was developing fast and becoming the first in China. Chinese celluar phone market development is gradually maturing. And the marketing competition is also increasingly becoming fired today. TCL mobile communication CO. LTD is also investigating actively how to develop on this market.The research object is TCL mobile phone of this thesis. The author makes clear the external environment of TCL mobile phone and the internal environment of TCL mobile phone, form the analysis the present competition situation of the mobile marketing, the competition marketing distribution and scale, the developing technical level of the product of the cell phone, further investigate the marketing development space and the developing tend of the domestic celluar phone. This thesis collected the present management and situation of the enterprises, pointed out TCL CO.,LTD should be at the premise of guaranteeing the high quality to win the competition, and also should subdivide the market to provide the diverse products, supply the different services, and cultivate the satisfactory consume culture of cell phone. The thesis use SWOT analysis method, match the marketing 4Ps theory, make clear the strengths and weakness, opportunity and threat of TCL mobile in the domestic market. The thesis designs the combination marketing strategies of the product,price,channel,sales promotion and the brand.The results and designs are useful for TCL mobile communication CO., LTD. The thesis aims at providing the beneficial reference for TCL mobile phone succeeding to enlarge the Chinese celluar phone market and getting great development in the future.