Study On Marketing Strategy Of MT Company Cell Phone Broadcasting Business

The area of new media is unfolding. The information network which inclued Internet and intelligent terminal and mobile communication technology promote the development of New Media Industry.The most popular thing among new media is intelligent phone, its also promote the development of cell phone vedio and audio reading through the phone also the games. As China Mobike an example, from beginning to now during five years time increasing80%per year, this year’s income maybe120million. Compare with former operators who cooperate with SP to develop business, cell phone broadcasting business mainly depend on cooperation between the mobile operators and the factories which own the license. recent years only six TV stations and broadcasting stations own the license so it monopolize this service a lot.This paper’s background is "three in one". MT company according to its own situation and its new changes and competitors how to develop cell phone broadcasting’s marketing strategy. The future development direction of MT company is when it faces the marketing compete situation and how to occupy the marketing income first.This paper begins with the development of intelligent terminal to introduce the new media also depend on company’s present situation analyze it and also inroduce the marketing activities combine with telicommunication’s macro situation SWOT analyze the cell phone broadcasting service. knowing the advantages and disadvantages chance and challenge to make a series of marketing strategy for MT makes sure it can stay on top.Because of the morden society globlized, traditional media and Internet challenge the cell phone broadcasting, this paper through combine theory and4P theory mainly forcus on the development of Internet and the changes of New media to analyze the market and consumers so that it can provide the marketing theory for the future cell phone broadcasting industry.