Experience Tourism Development Of "the First Meander Of Jialing" Tourist Area

With the exchange of the tourism demand and the enhancement of the people'stourism taste, the traditional tourism has not been able to satisfy the populace market, theexperience tourism gradually is becoming one fashion tendency, experience tourism hasbeen taking a more and more important role. As a higher form of the touristactivity,experience tourism represents the omni-directional experience, the heart-and-soulenjoyment and the entire process aftertaste. Jialinsjiang River in Nanchong Qingjuformed meandering stream and known as "the landforms wonder of the world", thisoutstanding tourist resources coordinates all kinds of local characterized culture resources,which develops the experience tourism to be a suitable place. At present, there are fewtheoretical and practical studies in the field, this article is precisely based on thisconsideration, hoped through the example of the experiences tourism to enhance thedevelopment of it.Includes preface, the thesis consists of five chapters and four parts:The second chapter: This is the first part of content, narrated the experience tourismbasic theory. The summary showed the experience tourism definition, the developmentprinciple and its five big theories overhead constructions: Experience standard theory, ingoal behavior theory, bureau-outsider theory, multi-types theory and experience ranktheory.The third chapter: The second part is about the experience tourism developmentgeneral step and the method. In the article it induced proposed a set "five steps" thedevelopment step, namely the experience investigation and the market analysis, thetraveling subject refinement, the project planned with the experience design, the scenedesign and the experience atmosphere builds, the implementation experience marketing,and discussed each step theoretical design method.The fourth chapter: This part is about the basic situation of "The first meander ofJialing" tourist area, it refined the resources characteristic, and has carried on the tourist resources appraisal from the experience angle.The fifth chapter: Last the part also is the paper main body of the essay. Here take the"The first meander of Jialing" tourist area as an example, through the five steps of design,the exploration studied the tourist area development subject direction, the travelingproject, the experience scene has built and experience marketing and so on. Utilizes thetheory to the practice, verifies experience type traveling in the example the developmentstep and the method, carries on the multi-types, the multi-level traveling experiencedesign.