The Study Of The Desiyning And Extending Of The Tourism Image Of Jilin City

from the current research. Basically, the domestic tourism image is also designed to stay in applying the theory of corporate image recognition system for image planning level, not designed to establish the image of tourism and tourism marketing converge communications and the entire city. City tourism image could not really play the greatest efficiency. This paper planned corporate image recognition system design theory, and to introduce the marketing classical theory of customer value. From the perspective of tourists tourism image design. As a starting point for tourists and tourism image of the spread of an exploration program.This article unifies the enterprise image design recognition system theory, and introduces in the market marketing study to pass through the standard customer value theory, carries on the design from tourist's angle to the city traveling image, and Conducts the discussion research take the tourist as these starting point to the traveling image dissemination plan. On the purpose of passing to the Jilin city tourism development present situation explanation as well as to the Jilin city'situation carries on the minute Analyzes, unifies to receives audiences' diagnosis, utilizes the city traveling vivid system theory to Jilin The city traveling image carries on the science the localizationIn this paper, the academic value in the course of urban tourism image design and dissemination of the planning process, double each city and the starting point for tourists and CIS combine theory and practical theory of customer value. To supplement and improve tourism image design system so that it can operate more scientific research, reasonable.In this paper, the value of the Jilin city tourism image reflected in the design and dissemination of tourism can enhance the competitiveness of Jilin city and promote the development of tourism in Jilin. Jilin city tourism image blurring the issue resolved. Promotion of tourism and joint collaboration between internal departments. In addition, the case study of Jilin. I hope that the "rejuvenation of the old industrial bases" in the context of tourism development in the northeast to provide some ideas.