The Research Of Harbin Traveling Image Plans

Compete along with the tour industry of turn worse, mold the good city tour image gradually become travel the destination the tour develops the strategic importance to constitute the part.Hand over to melt according to the course, the thou masters and wins the west now with each other the big fusion of the thing is inevitable request that travel the image plan's development. Through the effort that the reform opens more than 20 years, many tour cities of China contain substantial development, but because of being limit by the various factors, the tour image of the city is not fresh and clear, also being tend in in travel the item development similar, this turn the faintness that the ineluctability causes the city travel the image, thus losing the competition ability.How set out from the oneself characteristics, mold the fresh and clear city tour image, become the Chinese city tour development to need the problem for resolve in the day.The strand of harbin is a tour destination that has to develop the potential, the ice snow stanza contain international popularity, the festival and meetings travel certain advantage of the market occupancy, can integrate with whole packing of other winters tour item to carry on the market publicity.This text pass sorting, summary domestic and international tour the city plan success the case example, selection current educational circles widespread approbation of research method, duct into the CIS system to carry on the harbin strand tour image design. Main contents of full text is as follows:Part 1concentration elaborated that the city travel the theories foundation of the image design, ducting into the CIS system. Also combined the latest research of educational circles result to put forward the city tour the operation process that image plan.Part 2 at analytical evaluation the harbinstrand tour the foundation of the resources up, combine the social economy development condition, carried on the research to the local special features that the harbin strand travel, and according to the SWOT analytical the method carries on the main factor analysis.Part 3 carries on the fixed position to the harbin strand tour image, and put forward the speculation topic.Part4 the cent positions with the image and the speculation topic according to, travel to the harbin strand image from three carry on the design:The principle establishes the image to account, the sense of vision image design, the behavior image design.Part5 puts forward the opinion and counterplans to the plan expansion of the harbin strand tour image.