Study On Scheming And Spreading The Tour Image Of Chaoyang

Tourism is entering high speed developing stage, when all sites have become potential travel destination and everybody is the potential tourist. Aggravation of competition causes tourism driven by image instead of resource and products, in a sense, "The image is strength and wealth", and it has already become the key for the tourist city to dominate the highest point of marker that how to mastermind distinct, unique and attractive tour image. As to Chaoyang, the new tourist city, designing and spreading the competitive city tour image is extremely urgent.With the use of such relevant subjects as tourism, tourism geography, behavior geography, masterminding, the thesis explores the tourism image of Chaoyang. In addition, the article also designs and plans the tourism image of the city and ascertain the means to spread it. The thesis can fall into three parts:In part one, theoretical analysis is made on tourism image. Through some relevant literature review, theoretical ground is provided for the subsequent tourism image design.Part two is a comprehensive analysis of Chaoyang tourism, which includes its roughly geographic profile, main scenic spots, and an over-all illustration. Based on this, some regulations and characteristics are found.In part three, the image of city is established on basis of previous analysis."Prehistoric relics","long history", and"Buddhism"are highlighted to mold tourism image. Finally, through combination of the city's own characteristics. The main means to spread tourism image of the city is decided...