The Research On The Development Strategy Of Hunan Dongting Guozhu Limited Company

This paper mainly explores how Dongting Guozhu Limited Company of Hunan Province (Abbreviated Dongting Guozhu.com ),on the fast increasing in pearl output of fresh water while lacking the depth of process in China ,seizes upon the chances brought about by the outward environments to exert its advantages and formulate its development strategy,thus under its guidance,this enterprise can show its strong points and hide its weaknesses so as to make great progress and make itself become brand No.1 in the pearl industry of fresh water in China.Hunan Dongting Guozhu Limited,com has some advantages on the quality of products, patent technology. Human resources etc. However it also faces such troubles as the crampted market, the shortage of investment funds and the core technology, which can hinder the company's development,The critical issue the company has to face presently is how to exert its strongpoints, to improve its development ability and occupy an advantageous position in the cut–throat competition of market.To begin with the generalization of basic theories of enterprise development strategy, this paper points out the issues underlying in the course of company's growing up and puts forward the research programme and the technical route , then carefully analyzes the macro-environments faced by the company, the developmnent tendency of industry, the industrial structure and the inner condition in the company, According to the detailed survey for the company's actual situations , this paper finds out the chances and challenges the company may confront with its advantages and disadvantages, utilizes all kinds of instruments about administration such as SWOT technique, strategic polymerizetion model and the model of Industrial chain etc,to select the best development strategy for the company. finally determines the relative plural—increase strategy as its strategy, meanwhile, puts forward its development target and programme, also points out its concrete procedures to secure the strategy's carrying out from the corporate govermance, adjustment of oganization structure and enterprise culture,the construction of brand and human resources, R&D and market secutity etc.On the basis of research of Dongting Guozhu Company's development strategy, this paper carefully analyzes how the pearl industry of freshwater in China ,after entering WTO,formulate the span-style development strategy, to walk the high-tech way and establish the mordern enterprise system, to strengthen its core competition competence, to increase the added value for the pearl production for the purpose of presenting valuable reference on accelerating the development of Chinese pearl industry.