Analysis Of Marketing Operation Strategies In Value-Added Service Of North Sky Co.

This paper from value-added services market in the field of environmental analysis, and use SWOT methods, analysis of market environment, against the characteristics of value-added services and its products of North Sky Corporation, based on Marketing Management's basic theory, then, made some proposals with the marketing strategies 4P of North Sky Corporation's products and services. This article includes five parts. The first part of this article introduces the circumstances of value-added services marketing and North Sky Corporation Profile; The second part of this article analyzes the value-added services marketing environment, including macroeconomic and microeconomic analysis, use SWOT analysis methods, analyzes the North Sky Corporation's competitive advantages and disadvantages, and the company facing the marketing opportunities and threats to the environment, which leads to the third part of this article; the third part of this article is the marketing strategies of North Sky Co., including the conditions of North Sky Corporation's value-added services analysis, the user analysis and Marketing Strategy 4P; Part IV discusses the marketing strategies tentative plan, includes such as the allocation of resources, time arrangements and progress with the system for checking; Part V of is the closing remarks, summarizes the viewpoint of this article, that is, to enhance products development and innovation, and combine its advantages to expand marketing channels, use the opportunity to promote its services and products, to establish the policy at the low price to fit in with the users wishes as far as possible.