A Study On Rural Tourism Development In The Ethnic Group Area

More and more studies have been carried out about the rural tourism in the academic circles in the world, but the rural tourism in the ethnic group area remains yet a new study field. Especially, building the new socialist countryside has became the main task in the No.1 document of the People's Republic of China since 2004, which has pushed the rural work to a new historical higher situation. Many years'practice has proved that tourism can stimulate the local economy. China National Administration of Tourism designated"Chinese Rural Tourism"as the national tourist theme in 2006, and"Chinese Harmony Country Tourism and Rural Tourism"in 2007, which have greatly promoted the rural tourism development in China.As we know, most of the ethnic group areas are undeveloped, and there the rural problems, the agriculture problems and farmer problems are serious. But, they can develop their local rural tourism, such as their rural scenery, customs, ethnic arts, ethnic operas, local medicines and so on to promote their development of economy. At first, the rural tourism in the ethnic group areas should be organized by the local government, and then operated by the local autonomous organization and the local residents. But with the development of tourism, the rich and the powerful people have absolutely advantage, the community residents and the other shareholders'benefits have largely been ignored, and as a result, the local rural tourism development losses its momentum. At the same time, the special tourist recourses in the ethnic group areas lack renovation, development and protection, which directly reduce the local attraction and threaten the sustainable development of rural tourism.Correctly recognizing the problems of rural tourism in the ethnic group areas; considering the demands of the shareholders; renovating, developing and protecting the special tourist recourses, can greatly enhance the attractions and promote the sustainable development in in the ethnic group areas. The paper studies the case of Hongyan New Village of Gongcheng Town, Guilin, combining the anthropological and sociological method to analyze the present situation, the shareholders'demands and the problems. Base on the analysis, we make the strategies for the rural tourism development in the ethnic group areas: firstly, the government must guide the local rural tourism and coordinate the demands of every shareholder. This is the base for the sustainable development; secondly, the local rural tourism must have the characteristics of their own to appeal tourists, and then try to find out, restore and develop the tourism recourses containing their special ethnic culture to design the entertainment projects to form the base of the rural tourism development; at last, we need pay more attention to train the residents and improve their education quality, which will in turn give more developing power to help the rural tourism development in the ethnic group area.This paper has three parts.The first part is the studying background of the paper, object, meaning, and confirm the study method and technique route. At the same time it includes the synthesis, which discuss the present situation of the ethnic group area rural tourism and their problems, recommend some theories and give some definitions in the paper.The second section studies the development of the Hongyan New Village rural tourism.The first second section introduce the general condition of the Hongyan New Village, which takes a study including the characteristics of the tourist recourse, its accessibility, constructing model, and market potential for the Hongyan New Village rural tourism development.The second section introduce the general condition of the Hongyan New Village rural tourism, confine the market, entertainment projects and tourists consuming direction, and point the lower expect experiences of the tourists on the base of the field work and market investigation.The third section analyze the demands of the shareholders in the Hongyan New Village including the local government, the local autonomous organization, the community residents, tourist consumers and tourist competitions to find a harmonious development environment.The forth section analyzed the problems existing in the Hongyan New Village rural tourism and find the defectives in the facilities, service, management system, and the danger of being urbanized.The fifth section give the strategies to develop the Hongyan New Village rural tourism from the rural tourism products, the services, the entertainment projects, the residents quality and so on.The third part that is the eighth section which make a conclusion from this paper, and leave some questions about the deeper discussion and give the forecast of the ethnic group area rural tourism.