Study The Profit Model Of E-commerce In China

With the development of modern science and information industry, the rise of Internet has brought the new opportunity to development of enterprises. However, the development of any new things will not be plain sailing. Of our country e-commerce in explosion type development at the end of the 1990s of undergoing, the network foam by 2000 evaporated another rise until today. Cook money from crazy network, reason make the investment until today, China e-commerce begin consider one's own development model conscientiously, and a kind of development model depended on for existence. After all, e-commerce should be a commercial affair at first; the electron is only a commercial affair, for the means of developing. Internet begins to combine with traditional economy, abandons original propagation and transfers to pursue and make profits.In a word, on profitability, network enterprises and traditional enterprises do not have essential difference, only when the income is greater than the cost enterprises will not gains, may exist. A lot of enterprises ignored this in the initial stage of cyber economy,"one will be entered"websites after turning the excessive charge free into by oneself. We can say, though cyber economy has marginal cost to decrease progressively and put into relatively greater characteristic in initial stage, but " whether profit for king ", principle of " cash for king " surmount industrial limitation of times, basic criterion that enterprise manage still at network age, enterprise any must set up one clear feasible profit mode that is accept by market, otherwise there is not long-term vitality.This text pass to e-commerce profit mode of various fields analysis, try hard, find suitable of our country profit mode of e-commerce. The content of the thesis is divided into four parts:(1) IntroductionAccording to the documents and materials, describe the development of the domestic and international e-commerce. According to analyzing to current situation in this research field of profit mode of e-commerce and according with the active demand on numerous enterprise's practices at present, have proposed the research background of this thesis of the writing, and has further explained the research meaning of this thesis, research purpose , content and structure.(2)Relevant theories survey and analysisIt is clear about the research goal and under the significance premise, to electronic commerce and electronic commerce profit pattern the definition, the classification; the function and the function have carried on the description. In the basis literature fellow scholars' view and the viewpoint, separately to the profit pattern limits, the classification and the integrant part and so on several parts carry on the discussion, by uses for the research technique and the rationale which establishes in the research analysis to need.(3)Classification of the profit mode of e-commerce and comparative analysisValue creation floods enterprise profit pattern each quoin, the electronic commerce enterprise is not being exceptional. Because the different electronic commerce enterprise creates the value which and manifests is different, it creates and manifests the value the way to be also different. We believed that, the value creation is the electronic commerce profit pattern core, thought can carry on the concrete classification according to the value creation to the profit pattern, also may from the different profit pattern discover the different value is at. The value creates three kinds of structures respectively is: value chain, value store and value network. Therefore, this chapter at present the electronic commerce enterprise's profit pattern has divided into three kinds: The value chain, the value store and the value network, and the union concrete case and the practice, has made the exhaustive analysis to three kind of profits patterns integrant part and its the characteristic, finally has carried on the comparison to them.(4)Conclusion:Synthesize this thesis every analysis of results, as conclusion and suggestion, for follow-up relevant research and reference of practice. How is the this article main content describes each kind of pattern is creates and manifests the value, creates the value which and manifests also is any; Knew how each kind of pattern the income and the income origin are; As the matter stands, regarding already implemented the electronic commerce enterprise to say that, might clearly understand own pattern and the value operation rule, found the place which insufficient and awaited improvements, maintained the original superiority, in order to created and manifests the value well, gain profit. Regarding is being at the fermentation stage the electronic commerce enterprise to say that, the rule promulgates may make it to understand well electronic commerce the value, helps it to make whether implements the electronic commerce the decision.