Research On The Profit Model Of Jing Dong E-commerce Enterprises

In recent years,as the Internet has entered thousands of households,people gradually accept this kind of shopping method,this case caused a flurry of online shopping.Under such circumstances,China's e-commerce industry has developed rapidly,and many traditional enterprises have established their own e-commerce platforms.The establishment of the platform has greatly promoted the development for this industry.However,behind the booming development of these e-commerce enterprises,from their operating conditions,there is no sustainable financial profit,and some enterprises are even loss Therefore,with the help of the Internet,scientific and reasonable optimization of the profit model for e-commerce enterprises is the most important issue in our country.Based on the typical e-commerce enterprises in our country,Jingdong as the research object,based on the domestic and foreign scholars research achievements about e-commerce enterprise profit model,using literature analysis,case analysis,SWOT analysis and contrast analysis method,to analysis Jingdong's electronic commerce enterprise's profit model deeply.First of all,the present situation of China's e-commerce industry is summarized,and the main profit model of ecommerce enterprises in China is collected.Secondly,the current situation of Jingdong e-commerce enterprises is expounded,and the competitive advantages,disadvantages,opportunities and threats of Jingdong e-commerce enterprises are analyzed by SWOT analysis.Secondly,the analysis Jingdong e-commerce enterprises the main profit model,can be divided into direct sales,virtual store rent,capital precipitation and advertising revenue from four aspects,and then starting from the financial level,through the analysis of the debt paying ability,operation ability and profitability analysis,compare the financial situation of the profit model of Jingdong e-commerce company with that of amazon in the same industry,found that Jingdong e-commerce enterprise profit model procurement costs rise year by year,the lack of value-added services,logistics distribution disconnect and core competitiveness weakening,and analyzes the reasons behind these problems.Finally,based on the existing problems in the profit model of Jingdong e-commerce enterprises,put forward some suggestions to solve this problems.In this thesis,the research is helpful for Jingdong e-commerce enterprises to speed up the realization of profit expectation,optimize the profit mode of Jingdong e-commerce enterprises,improve the competitiveness of Jingdong e-commerce enterprises,and have practical value for the development of Jingdong e-commerce enterprises.At the same time,provide a reference for the development of China's other e-commerce enterprises,is conducive to the steady progress of e-commerce enterprises in China in the future development.