The Study Of The Core Competence Of Corporation In Xuzhou Construction Machinery Group Co., Ltd.

With the continuous deepening of reform and opening up and speed up the process of global economic integration, China's enterprises operating environment tremendous changes, market competition has become increasingly fierce. Enterprises to seek survival and development was essential for sustainable competitive advantage. Chinese enterprises urgently need to establish core competitiveness, to the "China" into a "Chinese creation. Enhance their core competitiveness of China's large enterprises are currently pressing issues. Machinery industry and the national economy are closely related, belonging to cyclical industries, the Chinese mechanical engineering manufacturing and international level gap is obvious, how to study my mechanical engineering industries affected by globalization, in order to develop appropriate countermeasures not only strategy but also a urgent practical problems.Xuzhou Machinery Holdings Limited is the mechanical engineering industry leaders, the group identified Xu building internationalization strategy of large enterprise groups in the development of goals, how to make the group grow in size and strength Xu, a Chinese mechanical engineering head, catching the international level, the Group Xu become a major issue facing. Xu size of the group and management status and operating performance in the mechanical engineering industry has a certain cross-section of representation and, therefore, the core group of industrial competitiveness Xu study will be of practical significance.Since 1990 Palahade and Hamer in the "Harvard Business Review" published entitled "The core competence of the corporation" article, was first proposed and explained the concept of the core competitiveness of enterprises, the core competitiveness of enterprises theory was put forth, enterprise development and ownership of the core competitiveness of enterprises is the source of competitive advantage to continue this perspective has become a strategic management theory and management practitioners and researchers .By using foreign and domestic enterprises, core competencies, core competitive edge research results in the theory of XCMG Group's external environment (macro environment, industry, competitive factors such as structural analysis), Xu industrial groups in the internal environment (operating status of the value chain, resources and capability analysis), using internal and external environment (EFE, IFE matrix evaluation) and Comprehensive SWOT analysis, identification and outside analysis of the core competencies through technological innovation and entrepreneurs of the Xuzhou Construction Machinery Group is now the core competitive edge, core machinery industry competitiveness evaluation system used to evaluate XCMG aimed at developing core competitiveness of the Group of the puzzle, to raise the competitive edge of the core group XCMG model, the key elements, programs and channels and the development strategy based on core competence. I passed on XCMG Group core competitive edge, hoping for enterprise reform and the future course of the operation to take the best measures to achieve XCMG Group strategic goal : to build a strong, international, modern enterprise groups to provide scientific, effective and practical reference programs and proposals and to the machinery industry pacesetter status. China's machinery enterprises achieved an urgent need to establish the core competitive edge, the word "China" into "Made in China" and provide some useful suggestions.