Zhejiang Shang Hai Investment Development On The Core Competence Of Corporation

As since2010, the central government to the real estate macroeconomic regulation andcontrol the further and expand, the enterprises within the industry development hasbrought hitherto unknown pressure and difficulties, restricted、limited credit、price and incometax、tax increase, and so on measures waves to hit the real estate enterprises, to the funds ability isweak, be developed storage land is less even no medium-sized real estate enterprises,it is facing the test of life and death. As a member of the real estate enterprises in small lots,Zhejiang Shanghai investment development limited company facing the market competition,strategic direction and management pattern of change, not be eliminated by the market, the keyto make the company achieve sustainable development is to rely on their own advantages,through training and promotion, developing the company’s core competitiveness.Based on the related theory of literature and the research of real estate enterprise’s corecompetitiveness, according to Michael porter’s value chain theory based on the relevant theory ofcore competence, potter five and P.E.S.T. environment analysis and SWOT analysis such as basictheory, put forward Shanghai investment real estate development company of the components ofthe value chain and core competitiveness, analyze the source of the company’s corecompetitiveness, put forward using its advantage of resources and capabilities, and establish thecore competition ability, and how to cultivate and maintain.The main research conclusions are as follows:1、Integration of internal and external resources, clear relationship between the parties, thecompany the most capable and competitive resources of refined packaging, county of conventionand exhibition industry synthesis strategy is in line with the Shanghai investment developmentlimited company ’s own needs and the market situation, and already have a certain competitiveadvantage.2、Planning operation ability, resource integration and management ability to execute thecompetitive power of Shanghai investment development limited company, will help to promotethe development of the company integrating the business model of county of convention andexhibition industry. 3、Zhejiang Shanghai investment development limited company, through the cultivation ofcore competitiveness and maintain, is able to achieve competitive advantage, the corecompetitiveness of county complex business convention and exhibition industry and to ensureeffective development.