Taiwan Small Matches Analysis In The Place Dwelling

The present paper mainly is aims at Taiwan small or in a placeenterprise's case study, and flows take the abundant industry thing asthe example, analyzes its interior and the external environment, so asto discusses small or in the place enterprise may strategy of the reference, But the Taiwan dwelling will match the market the competition environment, may divide two main axles; The first main axle will match industrial from the great view analytic hierarchy overall dwelling the environment, has discussed in 2000 the Taiwan dwelling matches the service since to start to germinate, this type of industry the impact which creates regarding the domestic physical distribution industry, the hypothesized circuit development causes the market competition to intensify in particular, passes through several years development, at present the market mainly illegally seizes by several large-scale entrepreneurs, this research will be connected entrepreneur's development strategy, the baud analyzes the market whole by Michael E.Porter competition strategy the ecology.The second main axle will be from the microscopic level discussion case company-abundant industry physical distribution, its characteristic is one small in the place company, can base actually in the competition environment bad dwelling matches the market, the findings discovered the principal factor lay in it to found the new blue sea, therefore by W. Chan Kim, Renee Mauborgne the blue sea strategy viewpoint to analyze its success factor.The present paper altogether divides into five chapters, first chapter of introduction, second chapter of theory and literature discussion, third chapter of Taiwan area dwelling matching industry analysis, fourth chapter of dwelling matching industry strategy analysis, fifth chapter of conclusion and suggestion. The main goal lies in the hope to be able to provide to the general small and medium-sizedenterprises, when faces the relatively formidable enterprise the resources ability, how inspires draws up suits small in the place competition pattern, opens the innovation the profit growth spot.