Analysis On The Marketing Strategies Of Chinese Telecom Running Corporations

The Chinese Telecom has gained tremendous achievement since reformationmore than twenty years ago. In 2002, Chinese Telecom has become the biggesttelecom network throughout the world, with its biggest telephone consumer number inthe world. Besides this, the total number of its telephone consumers reaches 4.21hundred million, the number of its netizens ranks second in the world which reachesmore 50 million. Till 2006, Chinese Telecom has developed continuously, rapidly, andhealthily with a business income over 712100 million RMB which improves 11.6percentage compared with last year. The total number of its telephone consumerreaches 830 million, along with its increase cost 1520000 hundred million RMBwhich accounts for 7.5 percent in GDP. It realizes a very good beginning in the"eleventh five years" period. Undergoing several revolutions, experiencing fourimportant system innovations, it has set a primarily efficient competition frame indomestic telecom and its operation mode has shifted from monopolized operation to acompetition and open-up model. Chinese domestic telecom has its six components,China Telecom, China Mobile, China Unicorn, CNC, China Tietong TelecomCorporation, and China Weitong Telecom Corporation. They individually runs theirown business in its specific area and forms a competitions, commonly developingpattern composed of different corporations with varied scales, business, andpossession systems.But with the ending of 5 years transition period for the accession to the WTO andaccelerating of the economic globalization, the captivating market potential of ChinaTelecom is determined that the Chinese telecommunication industry will facestraightly from the countries all over the world. Facing so keen competitionenvironment, how dose the China Telecom enterprise raise own competitiveness, winthe competition advantage to become more and more urgent realistic problem ofChinese telecommunication industry in changing.Based on the domestic and foreign change in Telecom market, located on thebasic topic of telecom marketing, this dissertation means to offer a complete and full-scale analysis on the environment telecom encounters and the problems itproduces, and points out that the present focus of domestic telecom corporations is tochange their marketing concept, set scientific and efficient marketing strategies tomeet the challenges in world telecom market and improve their marketing abilities.At last, starting from corporations' operation, the dissertation brings forward thespecific and concrete marketing strategies of Chinese telecom corporations with anaim to seek an etemal way for corporations' sustainable development. It will, withoutquestion, exert a far-reaching effect upon Chinese telecom corporations' rapiddevelopment.The dissertation is composed of four chapters:Chapter One: introduction which includes the context, meaning, purpose,thinking and originality of the dissertation.Chapter Two: a general survey on telecom marketing theories with its maincontents on the definition of telecom marketing, the features of telecom products, fourP theories of marketing combination and service marketing seven P theories.Chapter Three: analysis on Chinese Telecom marketing environment whichincludes macro-environment, micro-environment, competition actuality, SWOT andbasic running situation of present and the treading of Chinese telecom market.Chapter Four: Chinese telecom corporations' marketing strategies which seven Pcombination strategy.At last: Conclusion with the main summing-up, limitation and future researchquestions.