| In recent years, with the sustained and rapid development of China's economy, the telecommunications industry has rapidly grew, and domestic demand for internet services has also great space, the birth of market-based suppliers of services has appeared. The electronics industry as a world-class company also aimed at the Chinese market such as South Korea's Samsung Group. Samsung set up a new company called Network (Beijing) Co., Ltd., and it will launch a market in the process of localization.First, China and South Korea's Samsung Group's Samsung Corporation outline. South Korea's Samsung Group is South Korea's biggest conglomerate, including 26 affiliated companies. In nearly 70 countries and regions, it has nearly 300 corporate offices, and employed a total of about 200,000 people including business electronics, finance, mechanical, chemical and many other fields. Samsung Corporation on the development in China can be traced back to the 1970s, after more than 10 years of unremitting efforts. Samsung's China business has been across the country. Samsung China's development strategy is to become a true Chinese enterprise, rooted in China, together with China's economic growth. Samsung to build in China,"the second Samsung","Chinese people do like businesses, contributions to China's social enterprise"to people, use the best talents. The most advanced technology provides consumers with the best quality products and services.Second, Samsung Networks (Beijing) Co. Ltd's general business conditions. The company was founded in December 2003, belonging to South Korea's Samsung Network Limited. The company's primary business consists of two pieces: First, the basis of business communications networks, including Internet services, telephone services, data center services; Another enterprise business solutions, including call center operations, business EtoE. video conferencing and so on.The external environment analysis. From macro-political and legal environment, the economy, society, culture and natural environment, technical environment to the external environment analysis, PEST analysis found that the communications market. Although there is plenty of room for development, but the competition is very fierce. Environmental analysis of microscopic analysis that the use of Porter five competitive analysis, potential entrants, substitutes, purchase, existing suppliers and competitors, the original draw the monopoly of state-owned telecommunications operator is not easy to shake. Other threats still exist.The internal condition. Use of resources based on the theory of competitive advantage and business value chain analysis come edge-network relying on South Korea's Samsung Corporation, in sales, marketing, technology development and personnel training. Many infrastructure activities can share resources, the company marketing, research and development and other relatively low costs. Disadvantage - just enter the Chinese market, need to find a new model suitable for local development; technical and sales personnel must not only adapt to the Chinese market, but also with the integration of Samsung's corporate culture.The analysis of the overall enterprise strategy. SWOT analysis is a comprehensive consideration of various factors and internal conditions and external environment, conduct a systematic evaluation choose the best business strategy. Comprehensive analysis, we found that Samsung network advantages, but also disadvantages, the advantages of enhancing the effective use of the level of competition can be in a better position to avoid a disadvantage for integration with the local market.Third, on the basis of strategic analysis. On the strategic options for each option is simply to do business. And the future of the enterprise's core competitiveness of enterprises is designed with the huge profits and sustained growth based on the priority.The company strategic choice. In order to gain competitive advantages, each of the specific methods is used by different companies. From the broadest sense, Porter summarized the three internal consistencies with the basic competitive strategy, they are the cost-leadership strategy, the strategy and focus on strategic differences.The overall corporate strategic plan. Faced with China's competitive position, and Samsung Networks (Beijing) Co., Ltd. only formulate the right development strategy, competitive strategy, use every opportunity to market, give full play to their full advantage of the core competitive edge and avoid disadvantages, in order to win the competition. For customers in early foothold in the Chinese market, and establish its own sales and service network. Specific strategies are as follows: competition and cooperation in the Chinese market, brand, service, human resources, financial management and information technology, seven of business strategy.Fourth, although Samsung has both above exposition of Network (Beijing) Company analysis of the past and present issues, and the future development strategy, to ensure the implementation of those programs it needs appropriate countermeasures. Because Samsung is a new business network in China, there are many technical and management problems that can not be solved. Therefore, the use of programs is a necessary condition for the implementation of competitive strategy. Based on the internal Samsung Group. Due to the limited time to enter theChinese market, China's market was the original local basic network services business at any location on several major state-owned monopoly operators. The surge in the near future is impossible for the new business, which limits the company's turnover and profit growth. Therefore, this group should be based on the association's internal operations.New business development. Apart from maintaining the existing internal association business, Samsung also has active new business network, and ensure the future of sustainable development. That is, to develop value-added services, to develop unlimited access business, to continue to raise the level of customer service. |
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