Study On The Construction Of Effective Motivation Mechanism In ZD Group

In this knowledge economy time, competition between enterprises has not only rested on the competition in such aspects as products and technology, but manifested,more directly, in the competition between the employees. It is the quantity and competitiveness of the competent staff that dominates the development of an enterprise. It has been widely recognized that, in the final analysis, the enterprise competition in the 21st Century comes down to the competition in human resource. Successful enterprise managers have all realized from their practice that the only way for developing is to hold all staff together, to motivate them to work fervidly, to develop their internal potentiality, to combine their own wisdom, capability and requirement with the objective of the enterprise development closely so as to work hard, to create and to innovate. For this reason, successful enterprises have all attached great importance to the motivation of their staff's enthusiasm and creativity, and have expended more time and energy in motivating the staff's potentiality and also have regarded the motivation as a magic weapon for keeping the enterprise to develop without ceasing.In this article, certain issues of staff motivation are going to be studied base on a case in which the circumstance of human resource management is typical among private enterprises.Part one is a part for theory introduction and analysis. After explaining the signification of motivation, several familiar motivation theories (such as hierarchy of need theory, ERG theory, two factor theory, the expectancy theory and equity theory, etc.) are expounded and, at the same time, relevant analysis and comments are given on these theories. Finally, enlightenment about the construction of motivation mechanism in the private enterprise of China is provided based on restricting the intention of motivation mechanism and its system, and also on the expounding and analyzing of the motivation mechanism theory.In Part two, based on the introduction to the existing human resource management and motivation mechanism in ZD group, certain problems is put forward. Then, utilizing relevant theory of motivation, analysis on these problems is given. Certain profound concepts concerning staff motivation that greatly affects the development of enterprise have been expounded in a simple way.In Part three, the existing motivation mechanism in ZD Group is reconstructed in accordance with the relevant theory of motivation. General idea and principle of the motivation mechanism with certain concrete steps are put forward based on the two vital points of strategy motivation that have been seized. Consequently, we must focusing on conforming the Salary Policy to Performance Policy ,a proper and effective motivation mechanism is instituted finally.At the end of this article, enlightenment provided by the motivation mechanism in ZD Group for other private enterprises is pointed out with analyzing, which aims to provide an effective and valuable mode of staff motivation management for ZD Group itself and for other private enterprises with similar developing situation as ZD Group, and to promote these enterprises to develop harmoniously, healthily and stably.