Competitive Strategy Study Of Changsha Research Institute Of Mining And Metallurgical Manganese Oxide Plant

The thesis takes Changsha Research Institute of mining manganese oxide plant as the body for research, mainly focus on the competitive strategy. First, this article will introduce the background and overview of the strategic competitiveness of the relevant literature. Then detailed analysis of the great strategic environment of Changsha Research Institute of Mining and Metallurgical manganese oxidation Plant will be given. Therefore, This paper will be divided into three parts: the first part is about the macro environment of Changsha Institute of Mining and Metallurgy manganese oxide plant, which mainly includes political, economic, social and technological environment. The second is the analysis of five competitive forces in industry structure, which including existing competition among competitors, the threat of substitute products, new industry entrants threatening the buyer's bargaining supply power and the ability to bargain. Through analysis of these five competitive forces, we find that the Changsha Research Institute of Mining and Metallurgy manganese oxide plant has a distinct competitive advantage. However, with the brutal competition in the market, Changsha Research Institute of Mining and Metallurgical Plant manganese oxide is facing a number of potential threats that should not be overlooked. The third part is the SWOT analysis of Changsha Institute of Mining and Metallurgical manganese oxide Plant, to discuses the strengths, weaknesses, opportunities and threats of Changsha Research Institute of Mining and Metallurgical manganese oxide Plant on the basis of the earlier environmental analysis. We find out that the Changsha Institute of Mining and Metallurgical manganese oxide Plant has advantages beyond disadvantages and Opportunities beyond threats on this stage. Then this paper introduces the theoretical foundation of subsequent competition strategic choices. These three basic competitive strategies are: Low-cost strategies, different strategies, and focus strategy. On this basis we propose the basic competitive strategy of integration models, combined with the competition environment and its own situation of Changsha Research Institute of Mining and Metallurgy manganese oxide plant . We chose international basic competitive strategy as the model of Changsha Research Institute of Mining and Metallurgical manganese oxide Plant's future competitive strategy, And put forward several implementation measures of this new strategy: Integrated natural resources, Construction of strategic alliance, fully taking advantage of modern information technology and constantly developed new products. In order to successfully implement the new strategy, we concludes several major security measures: Talent comes the first. All competitions ultimately are talent competitions, so talent is the foundation. The second measure is to establish a support system to ensure the implementation of the strategy. Good modernization support system not only guarantees the implementation of strategic activities, but also strengthen the organizational strength to make it more competitive .Next, Construct suitable organizational structure to complement the strategy, A good business strategy should compatible with the organizational structure before they can work, Finally, control the process of implementation of the strategy. Implementing new strategy is a dynamic process. in this process, implementation of an effective control strategy is the key to success.The competitive strategy of the mode of integration such as Changsha Research Institute of Mining and Metallurgical manganese oxide Plant has pragmatic values as following:first,it can be one part of the competitive strategy of Changsha Research Institute of Mining and Metallurgical manganese oxide Plant as well as the reference of the industrial reform;second,it has guilding significance to the sustained development of the industy of Mn₃O₄, in China.