The Research On Vietnamese Inbound Tourist Market

Vietnam, an S-shaped country located by the Pacific Ocean, has been known as a heroic nation which defeated France, Japan, The United States, and - the three world- biggest imperialisms in its painstaking struggles for the national independence. When long period of wars has all been left behind, Vietnam nowadays is recognized as a country of diversified and plentiful potential in tourism. From 1960 until now, Vietnam tourism has developed through 4 stages and has gained more and more improvement both in quantity and quality. Tourism these days is not only defined as a prospective industry but also attain a decisive position in national strategy of socio-economic development in Vietnam. For this reason, the research on Vietnam's outbound market with its valuable sources of information is essential so as to help Vietnamese tourism have a sustainable growth. That, at the same time, would be obviously contribute to the target of making Vietnam become one of the safest and the most attractive, an welcoming tourist destinations in the area, posed by the party and the Government.Thanks to its advantages in geographical location, the tradition of cultural exchange between the two countries, and especially the incentives of the Party and the Government of both Vietnam and China, the number of tourists to Vietnam from China is rapidly increasing. China has evidently become the largest inbound market of Vietnam covering over one fourth of the quantity of the foreign tourists to Vietnam. Therefore, Chinese market undoubtedly holds a crucial effect on Vietnam's international tourism.From 1991 up to now, the market of Chinese tourists have changed in some main aspects. Firstly, the purposes of traveling is changed from border tourism, visiting relatives, doing business to entirely leisure tourism . Secondly, the regions of tourists is also expanded (in the earlier period, the Chinese tourists to Vietnam were mainly from coastal area but now they are from many different regions in China); Thirdly, the number of Chinese visitors returning to Vietnam has dramatically raised and their stay in Vietnam is longer, too. Finally, there is a slight increase in the tourists' consumption.On the basis of researching into the development of the market of Chinese tourists to Vietnam, together with analyzing the would - be positive and the negative factors affecting this market, the thesis would like to forecast the trend of the market of the Chinese tourists under the two spheres. First, currently the quantity of tourists from China has slightly decreased but it is likely to gradually increase in the next few years. Second, to talk about the types of tourism, its main products will be sea tourism, ecotourism, relatives- visiting tourism, and Mice tourism.However, there are still shortcomings in the method of exploiting the market of tourists to Vietnam from China. They are poor tourist products, boring and repeated tours, ineffective promotion and advertising, inadequate and low- quality human resource (including administrators, tour managers, and tour guides) and substandard infrastructure…With the aim of lessening the mentioned weakness and at the same time increasing the competitiveness of Vietnam's tourist products, the thesis would like to propose the following solutions: boosting up researching on the market of Chinese tourists , promoting tourist products in order to meet the taste and demands of Chinese tourists, enhancing advertisements and promotion in China; expanding distribution channels in China's market, and particularly, paying considerable attention to the improvement of the quality of the human resource, the fundamental factor for the development of the tourist market .The thesis would also like to recommend the General Department of Vietnam Tourism to co-ordinate with the related industry to make it safer and more convenient for Chinese tourists in Vietnam, to boost up the co-ordination in tourism between Vietnam and China, and at the same time to supervise and encourage the travel agents to improve the quality of the service for Chinese tourists.