Cs Company Styrene Marketing Channel Design And Management Research

Marketing channel has always been regarded as the bridge which connects producers and users for products and services. In today's society with the development of Internet technology, information technology, globalization and the new market structure is given to the marketing channel more deep and comprehensive meaning - the process of a series of interdependent organizations, who are committed to making a product or service can be used or consumed, and this process is designed to meet the market demand for end-users. Flow channels are all activities which are for the end-user to increase the value.SM (styrene) as a benchmark chemical product has close relationship with our life. CS company invested the single largest capacity SM equipment (550,000 tons) in 2006 in China. Because the supply of this equipment was in excess of 12% annual domestic demand, launch of the equipment significantly improved the proportion of domestic supply of SM. And due to this reason CS company marketing channel of SM has been followed with interest in the chemical products industry. It should be said CS company marketing channel of SM which achieved very good sales completely changed the old sales model which were dominated by Sinopec and PetroChina.This article first introduces the basic situation of the CS company and simply reviewed its marketing channel of SM, followed by details introduces of SM production methods, application areas and the status of supply & demand in domestic China. Then takes CS company's case as the core case, and based on the theory of marketing channel service output which was proposed by Louis P. Bucklin meticulous analyzed CS company marketing channel of SM. Using the channel gap analysis method reviews its market channel from the supply-side and demand-side point of view. Then it carries out comments and suggestions for further improvement and ultimately come to the conclusions and prospects of this paper which has great practical significance and has a strong reference for chemical products marketing.