Analysis Of The Business Models For Mobile Payment Industry In China

This thesis discussed the business models of mobile payment, by using several marketing theories. Comparing to other payments channel, mobile payment has its unique advantage of making payment anytime, anywhere, under most circumstances. But the further application of mobile payment is still at its testing stage in China, the real revolutionary reform of the complex mobile payment is a market new-born, people are eager to know more about the future of it. It's meaning for realizing the development of mobile payment in china. This research discussed competitive environment of Chinese mobile payment, analyzed it by using such methods of SWOT analysis and PEST analysis. Aiming at the characters of Chinese mobile payment, this research put forward three ways. The first is at this stage Mobile operators will become the primary mobile small pay business operators. The second project is Banks will become the mobile phone banking business operators. The third project is the third Mobile Payment Platform represent the Mobile Payment future.