Research On The Development Strategy For Zhuzhou Branch Of Xiangtong Logistics Corporation

Through human beings' fighting exploration in past 70 years or more, experienced with the initial phase of practice, several times of development and scientific motivation, logistics has been flourishing in the whole world. Modern logistics centering on information technology has become an important part of new economy as a whole new industry pattern in the era of knowledge economy. As we all admit, modern logistics, which was originated in the United States, developed in Japan and matured in Europe, will spread in China. Modern logistics industry in our country is undergoing a great-leap-forward development at a fresh speed. The third-party logistics, as an important role of modern logistics, has developed at a certain scale and reached a certain degree of maturation in western countries in the past 20 years. What's more, foreign logistics companies are making a prompt landing on China's huge logistics market, while our domestic logistics companies are still very weak though despite their certain degree of development beginning from the early 90's in 20^th century. Faced with the chances of huge logistics demands and the challenges from foreign companies, it is of great significance in practice for domestic third-party logistics companies to make correct decisions of development strategy.According to the theories such as Enterprise Strategy Management, Third-party Logistics, Supply Chain Management, etc., using the methods of SWOT and selection & combination of strategy group, this thesis analyzes the strategic environment and position of the Zhuzhou Branch of Xiangtong Logistics Corporation, ZZB for short, which was engaged in traditional Storage & Transportation and forwarder services, and puts forward that ZZB should take the expansive strategy of centralized operation focusing on Storage & Transportation and forwarder services. Based on this principle, we work out the strategic objective and the concrete strategy group. Additionally, in order to achieve the goals, we formulate strategic measures such as marketing strategy, facilities construction, human resource strategy, expansion strategy and so on.