The Image That The Cartoon Speaks On Behalf Fictitiously Is In The Commerce Popularizes Application Study

The cartoon cartoon industry is one of the new developing media industries. One that is with cartoon turns out a prestigious institution, the cartoon modelling has already become a kind of new fashion of life. Because China's market economy paces are being accelerated constantly,the market competition is becoming fiercer, in order to strive for bigger market share, enterprises are besides improving one's own mechanism of management of inside and product quality, the cartoon speaks on behalf fictitiously help enterprises that the image can be better carry on image popularization, so that enterprises increase greater benefit. Because of in real commercial popularization, the star speaks on behalf and exposes various kinds of drawbacks gradually, the ad owner begins to realize the importance of the image that the cartoon speaks on behalf fictitiously. Today of homogeneity of the products, the difference between enterprises is smaller and smaller, the image is the important magic weapon which realizes the corporate image difference to use the cartoon to speak on behalf fictitiously. The insertion of the image is a tie of regarding advertising activity as that the cartoon speaks on behalf fictitiously in the commerce popularizes, regard marketing plan as the axis, regard market economy as the stage, in the form of moulding the image of brands as the new advertising operation of the goal. This page thesis start with on fictitious to speak on behalf from artistic design science, consumer psychology, angle studied to market popularization of the image of the commerce launch the discussion cartoon, in order to show the cartoon figure importance and necessity in the commerce popularizes especially further, define the glamour of the image that the cartoon speaks on behalf fictitiously. Meanwhile, the image and relation which the commerce popularize that the cartoon speaks on behalf fictitiously that the thesis is dialectical to think, through the theory and case, the image that help the ad owner and choose and use the cartoon to speak on behalf fictitiously more rationally, rationally. It will make the cartoon fictitious and speak on behalf that in this way the image will have higher economical and practical value. The thesis passes " blue cat's " case, analyse the Chinese cartoon cartoon industry management mode, combine the cartoon and speak on behalf in the popularization meaning of the image fictitiously. I hope to pass case analysis, excite the thinking of the expert and insider, advance Chinese cartoon cartoon enterprises to develop in a healthy way.