The Research On Strategy Orientation And Development Programming Of Dominant Industry In Sheng Li Industry Garden

Sheng Li Industry Garden of Shan Dong Dong Ying is an integrative industry garden, which is set up in Jan, 2002 and is authorized by People's Government of Dong Ying. Sheng Li Industry Garden give priority to one-class industry items and make machining and making industry as spigot while gather faculty and industry and commerce on itself. By the development of more than 4 years, Sheng Li Industry Garden has primarily formed its characteristic in petroleum industry economy.The article carries through in term of common study order. Firstly, it is study of theories. In this part, the article mainly introduces theories on industry garden, theories on industry development and theories on enterprise development. On the base of these theories study, the article makes a further analysis on industry development in Sheng Li Industry Garden. In this part, the article analyses the social environment of Sheng Li Industry Garden using PEST. On the base of these analysis, the article then analyses the industry status of Sheng Li Industry Garden using a great deal of data and diagram and it draw a conclusion, that is, the great industry in Sheng Li Industry Garden includes petroleum equipment making industry, petroleum machine fittings processing industry, petroleum technology service industry and oil field chemic product industry. And then the article analyses the marketing situation of the four great industries. Meanwhile, the article makes a comparison between Sheng Li Industry Garden and similar gardens with Sheng Li. At last, the article analyses the main industry in Sheng Li Industry Garden using SWOT method.On the base of analysis above, the article gains the strategy orientation and development programming of dominant industry in Sheng Li Industry Garden. And the industry orientation is as follows: Sheng Li Industry Garden is an important producing unit serving for China petroleum industry and it is an industry garden gathering producing, logistics, trade and technology service of product relative to oil exploitation on itself, while making petroleum equipment making industry as core operation, making oil field chemic product industry and petroleum machine fittings processing industry as awing wings and making petroleum technology service industry as visual representation. The industry development programming of Sheng Li Industry Garden is divided into 2 parts including development target and development model. In the end, the article gives four sustaining systems including marketing service system, technology sustaining system, area innovation network system and government sustaining system that can ensure the strategy orientation and development programming to be carried into execution.