The Strategies Investigation In China Of European Mining Engineering Machinery Industry

With the world raw material increasing and China infrastructure development, the mining and technology machinery is in the booming development. The market is also getting more and more competitive. The customer-oriented sales model which is taken seriously by the industries gradually especially is European construction and mining equipment industry."How to increase customer satisfaction and loyalty efficiently"will be an important project for the industries to rethink. The world's industries all invest in China because of the different industry, background and culture, the strategy will be different. What is European construction and mining equipment industry's competitive strategies in China will be an important issue to probe. This research is to conclude European construction and mining equipment industry's strategies in China. The result shows that the European construction and mining equipment industry's strategies are appropriate and applicable. The research result can be applied for the machinery industries which are also invest in China.