Reseach Of Competitive Strategies Of W Branch

With financial globalization,financial liberalization and development of electronic,global banking industry is facing new competition,so the competition of commercial banks become more complex and varied,China’s commercial banks are also facing unprecedented competition. How to enhance the market competitiveness,to survive and develop in the competition,has become a hot issue of concern for all commercial banks. Suzhou W Branch of Agricultural Bank of China located in Wuzhong District of Suzhou,Jiangsu Branch of the branch. As the Agricultural Bank of establishments,W Branch adhering to the "self-imposed pressure,to dare,the pursuit of excellence,revolves Zhi Yuan" spirit of enterprise,and the increasingly fierce competition in the financial services sector has achieved good economic and financial management in the new normal background performance,is currently the largest and most powerful branch of the Bank of Wuzhong District. Ranked No. 4 of all the branches of Suzhou Agricultural Bank of China,with strong competitiveness and influence. Its main competitor for the other three state-owned commercial banks and local branches of commercial banks Bank of Suzhou,in the face of increasingly fierce competition,W branch should recognize their own strengths and weaknesses, develop a competitive strategy in line with their own development.During the development of competition policy,the article first external competitive environment W Branch analyzed the competitive analysis includes macro-environment,industry and the competitive environment of Suzhou bank competition format in three parts,from macro to micro systematically expounded W branch of the surface general economic,legal,social,technical,the status quo of the industry. Details of the foundation in the external environment,the article in Part IV of the existing competitive strategy W Branch were introduced and analyzed a number of deficiencies of the prior existence of competitive strategy. In the last part of the article,using SWOT analysis matrix W branch strategy that may be used are listed one by one,on the basis of competitive strategy put forward suggestions for improvement W Branch.