Study On XX Hotel Service Profit Chain Management

At present, with the highly development of tourism, the hotel industry also reveals prosperously. China has built up many native hotels, but its profit by far is lower than the international average level. Investigating its reason, it has many problems, for instance, independent disperser management, unstable tourists' sources, the poor comprehensive quality of the staff, the chaotic price and so on. In view of the above phenomena, this article makes efforts to carry on the design and the research, based on the service profit chain theoretical analysis frame to the management of the XX hotel.This article will be divided into six parts. The first part elaborates and analyzed the international and domestic hotel present situation ants the trend of development; in the second part, there is a summary, which deals with the service profit chain and its application. This article has analyzed the necessity and the implementation condition through the third part which XX hotel manages present situation, the existence questions and the implementation service profit chain. The forth part has designed in view of XX hotel service profit chain management frame and the last two parts evaluate and adjust the service profit chain management.According to the study, the author believes that it's necessary for XX hotel to implant service profit chain management. It does well for XX hotel not in strategy but in the process. In the strategy, it will be XX hotel founds own blue sea. From the strategy, it will be comprehensive changes the hotel the management pattern, thus will form XX hotel the core competitive power. In view of XX hotel service profit chain management research, this article obtains the following enlightenment: First, the hotel must have to have oneself clear strategy service prospect. Second, the staff is the hotel service inventor and the performer, it satisfied and loyal directly will cause customers satisfied and the loyalty. Third, the customer is the hotel service participant and the user, it satisfied and loyal causes the hotel profit directly the growth. Fourth, the value equation management is connects the staff and customer's link and the bridge, the enhancement value equation management realizes the profit safeguard.