Research On Blue Ocean Strategy Of EMS Based On B2C

With the rapid development of B2 C e-commerce market in recent years,the express industry also ushered in the development of the spring.China Post EMS as a representative of the state-owned express delivery companies,and SF Express,Shen Tong and other private express delivery companies in close combat,corporate profits continue to decline,in the fierce delivery market difficult to survive.In order to make China Post EMS liberation from brutal competition existing nest spin out on the Red Sea market for enterprises seeking a path of long-term development,the paper status of EMS Business Development Case Study of China.The paper analyzes the blueprint of the enterprise value and analyzes the blue ocean strategy for the development of a blue ocean of the China Post EMS,that is,the B2 C market,combined with personal postal business over seven years.The EMS must rely on the blue ocean strategy to find new survival and development space,and elaborated The implementation of the Blue Ocean strategy and the main implementation of the specific methods.This can not only promote the development of China Post courier business,but also for domestic courier service companies to provide reference.